The year was 2022. The month was June. The topic of conversation? Meat.
Or, more specifically, a meat raffle.
Oh, and golf was involved, too. A golf tournament!
But this wasn’t about a getaway weekend for the boys. It was really about raising money for the kids.
Our kind-of-sort-of client at the time, Saints Peter & Paul School in Hamburg, New York, needed some help promoting two fundraising events for its pre-K4–grade 8 Catholic school. And since our boss, Steve, is a member of that school community, he offered up our services.
And then school leaders were like, “Hm. We didn’t hate that. What else can Quilted Squirrel do for us?”
Fast-forward to the present day and our relationship with Saints Peter & Paul has evolved—now we’re working together to enhance the school’s enrollment efforts.
That’s our goal. Here’s how we’ve been helping to make it happen.
PREP & PARTNERSHIP
To supplement our understanding of the school community, we:
- Developed and distributed a parent survey to:
- Gauge perceptions of the school community
- Determine keywords and ideas that will impact messaging
- Identify the best opportunities to connect with the school’s audience
- Collected data to observe the state of education on local and national levels
- Attended a school board meeting to discuss marketing strategies with school leaders
RECRUITMENT & AWARENESS
We quickly identified the school’s open house as a place to start our campaign. To promote the open house, we:
- Designed and developed a landing page for parents to register for the event
- Created and distributed a direct-mail print piece (postcard) to targeted households
- Created and shared ads on the parents’ preferred social media site
- Created radio ads to play on the parents’ preferred radio station
- Set up an interview with a school leader on the parents’ preferred radio station
Makes sense, right? We think so. But less telling and more showing.
Here’s what the work looks like:
Want to work with us?
You’d be a lot cooler if you did! So let’s do it. Contact us online or call us at (716) 926.9266. Thanks! ✌️
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