Quick and dirty: a lesson in grammar
Here are some fast fundamentals to keep your writing clean AF. Subjects vs. Objects A subject is a noun (such as a person) that performs an action. Subjects should start a sentence. An object is a noun (such as a thing) that is on the receiving end of an action. Objects should end a […]
Quick and dirty writing tips (for marketing and life in general)
Writing ain’t easy, am I right? As a business owner or marketing pro, you appreciate the power of words. You know that finding your voice is a big part of building your brand. But maybe you’re not the best writer. Or maybe your team doesn’t have a full-time copywriter. So, who’s filling the void? Your […]
Alyssa the senior account manager: Pro tips from a true pro (PART 3)
Alyssa Boczar smiles brightly from behind a hot mug of tea on a cold and rainy day in Orchard Park, New York. Yes, dark clouds have gathered and it’s starting to rain. But the early autumnal gloom is no match for Alyssa’s sunny disposition inside Quilted Squirrel. She’s beaming, of course, and it’s no surprise. […]
Alyssa the senior account manager: Pro tips from a true pro (PART 2)
Alyssa Boczar is back in her favorite spot on the couch at Quilted Squirrel. She’s glowing, as usual, and sitting with the comfort and confidence you’d expect from the coolest senior account manager in the business. Approaching her one-year anniversary at Quilted Squirrel, Alyssa is consistently enthusiastic about working with our team. (If anything, she’s […]
Alyssa the senior account manager: Pro tips from a true pro (PART 1)
Alyssa Boczar sits comfortably from a couch at Quilted Squirrel. But she won’t be seated for long. She’ll be up and at it—moving and shaking with clients in no time. And for good reason. Our senior account manager loves bringing us closer to our clients (and each other). As the heartbeat of our creative agency, […]
5 foolproof storytelling tips: How to write an awesome ‘about us’ page [Video]
People want to know: What’s your story? If you’ve been in business for 57 years—how did you get your start? If you’re a hot new startup—what’s your vision for the future? If you’re somewhere in between—how do your values shape your business? When customers (or potential business partners) visit your “about us” page, they want […]
5 content ideas to personalize your brand (and connect with your audience)
Looking for opportunities to personalize your brand and connect with your audience? We’ve got a few content ideas for you to try. But first—some context. Last summer, we introduced you to the Kaz magazine, a value-add print piece we produce for Kaz Home Improvements. In that blog, we encouraged you to include six key pieces […]
Words of encouragement: Why word choice matters in the workplace
Has this ever happened to you? For better or worse—consciously or not—you’ve gotten in your head about the smallest, “stupidest” things, many of which involve certain words or wording. Misinterpreting your value in the simplest conversations. “What am I even talking about?” Second-guessing yourself. “Why did I say that?” Grappling with internal criticisms. “You are […]
Does your print collateral need a refresh?
POV: You’ve just pulled out some print collateral and it stinks. Not literally. Well, maybe literally—I’ve never been in your office before. But if I were in your office now, and I saw that print piece of yours, would you be proud of it? Or would you be embarrassed by it? Because it stinks? Look, […]
Millennials: The White Whale Of Marketers
Millennials. Everyone has heard of them. Some of you might be one. And as millennials grow up and start occupying a larger percentage of the workforce, they’re becoming an increasingly important target audience for marketers and advertisers. Right now, there are 83 million “millennials” in the US. That’s more than 25% of the population. And […]