The Quilted Squirrel

The TQS Blog

TQS Thanksgiving Day Draft

Ohhh doctorrr. The inaugural TQS Thanksgiving Day Draft is in the books and boy was it a good one. We’ll spare you the pre-game platitudes and get right to the good stuff. Here’s a blow-by-blow rundown of the TQS Thanksgiving Day Draft: Round 1 Pick 1: Tyler – FOOTBALL With the first overall pick in [ view the rest ]

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TQS Smackdown! Landing Page vs. Webpage

The lights drop. The crowd goes silent. Then, a spotlight. From the center of the ring, you hear the man on the microphone begin. “Ladies and gentlemen, boys and girls, children of all ages! TQS proudly presents to you… the bout the whole world has been waiting for… the ultimate showdown between two undisputed champions [ view the rest ]

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Client Spotlight! Beltone of WNY

Who are we, what are we doing, and how do we do it? No, we’re not peering into the existential void—at least not at the moment. We’re really just celebrating a partnership with one of our newest clients: Beltone of WNY. And we’re hoping to give you a glimpse of the TQS experience, too. Here’s [ view the rest ]

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How to find your company’s voice

Whether you’re starting up or starting over, developing your company’s voice is a key marketing objective. But what does “voice” mean, exactly? And why is it important? If you’re new to marketing or want a quick refresher course on branding, here’s what’s up. First, the basics. Your voice is the way you “sound” in print or over [ view the rest ]

10 things to expect from your marketing plan

You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a [ view the rest ]

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How to write for radio, TV, and social media

Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the [ view the rest ]

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How to tell your website needs a refresh

Build a better website with TQS. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website people will love. But if you want to stop saying “Whatever, it’s fine,” and start saying, [ view the rest ]

4 Goals for Businesses During COVID-19—and How to Achieve Them

If your business is anything like ours, this whole COVID-19 situation has forced you to be more creative than ever. How can you reach your audience? Where should you focus your messaging? When is it okay to click “Stop Video” on that Zoom call? As New York State continues to re-open, here are some expectations [ view the rest ]

Will Moldy Buns Sell? A Case for Burger King’s Latest Ad Campaign

When you think about fast food advertising, you probably think glossy close-ups of triple-decker burgers with gooey cheese and impossibly crisp lettuce, enlarged to gargantuan scale on billboards that beckon you to hit up the drive through at the next exit. You picture two juicy patties, kissing the griddle with a sizzle. Or maybe you [ view the rest ]

Loan Genies, Scratch ‘n Sniff and Action Figures: “Brilliant” Ideas that Didn’t Quite Make It

Here at The Quilted Squirrel, we have a lot of ideas—or, as Tyler might call them, “waves entering our brains” (is he an alien? Stay tuned to find out!). Some of them are really good, and they fit into larger campaigns or solve a particular problem and deliver results for our clients. Others are really [ view the rest ]

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