This month’s edition of “It Takes Nuts” takes us on a trip in the Wayback Machine – way back to just three years ago. St. Bonaventure University was launching a new Bachelor’s degree program in Industrial Management – an up-and-coming field that combines business management with high-tech engineering. It’s the kind of degree program that [ view the rest ]

If you’ve been hunting for marketing services, or if you just happen to mingle in the company of those peculiar marketing folk, you’ve likely seen or heard the word “brand” and other brand-related terms (brand identity, brand awareness, brand messaging, branding strategy, brand equity, brand loyalty, etc.) quite a bit. So, you might have asked [ view the rest ]

Some time ago, via this blog, we enjoyed the pleasure of getting to know one of our co-owners, Jerry Lee. Fast forward to some time later (right now), and we have the opportunity to get to know him even better. From sitcoms to space travel, politics to Prince Harry, and everything in-between, I recently took [ view the rest ]

As the Internet teaches us, everyone loves a good list! From best and worst dressed to the most beautiful places to travel to, we are constantly looking for what makes something good and bad based on “expert” opinions. I decided, in this vine, to create a list of my favorite (aka best) mobile apps and [ view the rest ]

This post is filed under: duolingo, facebook, instagram, mobile app, Social media, untappd, yelp

Hi. My name is Rachael, and I am a “foodie.[1]” So you have heard someone proclaim themselves a foodie? But what does that actually mean? Well, according to the all-knowing dictionary.com, a foodie [foo-dee], is “a person who is keenly interested in food, especially in eating or cooking.” That’s me! Much to everyone’s shock – [ view the rest ]

This post is filed under: foodie, marketing, Social media

Well, it’s that time of year again. BBQ season. Strawberry season. NFL Training Camp. In a word – Summer. The start of many things, but the end of the dreaded school season (cue Alice Cooper). That great time when 12 weeks of lazy, hazy days await, and half-days, caps and gowns and yearbook season (where [ view the rest ]

We design a lot of websites. It’s not the only thing we do, but it’s one of the most common requests we get from clients and potential clients. People know that having a great website is important to their business. But they’re usually unsure of what that looks like, or how to get there. As [ view the rest ]

It can be easy to underestimate the value of a billboard. They reach a lot of people, consistently, but in the age of online marketing it’s often assumed that billboards are either ineffective or that the design doesn’t matter because of the high traffic. We see this a lot – an ineffectively-designed billboard, because someone [ view the rest ]

As of this moment, I’ve spent over 1,600 days (4+ years to the lay person) as the proud co-owner of a marketing agency. That experience has awarded me many perks. For starters, I have my own parking space. Right by the front door. Sure, it’s unmarked and “unofficial,” but as long as I get to [ view the rest ]

It’s that time of year again. The time of year when TQS-ers begin talking non-stop about our summer plans. I wanted to provide a healthy outlet for this non-stop chatter (because some of us have work to do, like writing this blog), so I let everyone tell me all at once about the best and [ view the rest ]