How we branded a new financial advisory business [VIDEO]
One day, our copywriter received a random message on LinkedIn. It was from his old high school pal, Elizabeth. “Oh, Elizabeth!” he said, out loud, to absolutely no one. “Hi, James,” the message began (more or less). “I’ve seen your Quilted Squirrel posts on LinkedIn and wanted to reach out. “I’m looking for some help […]
Client Spotlight! FYS Fitness [video]
Lisa made a logo, and the logo looks good. Have you ever met Lisa Hinterberger? She’s one of our graphic designers. Aside from Lisa being super talented (and super pregnant—congrats, Lisa!), she is an absolute joy to jam with on creative projects. One might even say that she “rules.” I certainly would. So when a […]
Back to the future: Revisiting our 2021 marketing predictions (and offering insights for 2022)
We predicted the future! Or did we? Last year (almost exactly to the date), we made our marketing predictions for 2021. One year later, how did we do? Let’s see what we hit and what we missed in 2021. While we’re at it, we might as well point out some meaningful takeaways for marketers to […]
Quilted Squirrel holiday photo hunt!
Happy holidays from Quilted Squirrel! Are you still in the office? Or maybe you’re catching up on emails from the rich-chocolatey warmth of your own sofa. Either way, now’s the perfect time to go photo hunting with Quilted Squirrel! What? Who? Where?! In this year’s extra-special holiday card, we’ve hidden 26 items for you to […]
Variable data: The good, the bad, and the crazy
You already know about variable data, right? It’s a customer’s personal information—their name, gender, address, purchase history, all that stuff. In marketing, we use variable data to personalize messages to customers. Well, we don’t. But some companies do… and they really probably shouldn’t. At least in some cases. Here’s why. Implementing variable data can come off as hokey or insincere. You’ve just received a print piece for […]
The Kaz Magazine: Delighting your customers with value-add marketing
“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]
Client Spotlight! Barkology: Buffalo’s first and only dog park and bar
Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]
12 brand archetypes: What’s your brand’s personality?
Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]
How to use your brand story to differentiate your graduate program
Awareness. Enrollment. Alumni engagement. At your graduate school, these are just three major points of emphasis. But are you deploying thoughtful campaigns that command attention and inspire action? Are you creating opportunities for people to explore everything your school has to offer? Are you telling a compelling story that’s unique, authentic, and instantly recognizable? At Quilted Squirrel, we understand that […]