Variable data: The good, the bad, and the crazy 

Variable data: A computer displays a spreadsheet of nondescript variable data

You already know about variable data, right?   It’s a customer’s personal information—their name, gender, address, purchase history, all that stuff. In marketing, we use variable data to personalize messages to customers. Well, we don’t. But some companies do… and they really probably shouldn’t. At least in some cases. Here’s why.  Implementing variable data can come off as hokey or insincere. You’ve just received a print piece for […]

The Kaz Magazine: Delighting your customers with value-add marketing

“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]

Client spotlight! Barkology: Buffalo’s first and only dog park

Barkology-Client-Spotlight-TQS

Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]

12 brand archetypes: What’s your brand’s personality?

12 brand archetypes: What's your brand personality?

Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]

How to use your brand story to differentiate your graduate program 

TQS in Higher ED: Learn how to differentiate your graduate school with a compelling brand story.

Awareness. Enrollment. Alumni engagement.    At your graduate school, these are just three major points of emphasis.   But are you deploying thoughtful campaigns that command attention and inspire action?  Are you creating opportunities for people to explore everything your school has to offer?  Are you telling a compelling story that’s unique, authentic, and instantly recognizable?  At Quilted Squirrel, we understand that […]