Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the [ view the rest ]

This post is filed under: ad, Advertising, blog, Copywriting, creative advertising, creative writing, facebook, radio, script writing, Social media, television, tv

As the Internet teaches us, everyone loves a good list! From best and worst dressed to the most beautiful places to travel to, we are constantly looking for what makes something good and bad based on “expert” opinions. I decided, in this vine, to create a list of my favorite (aka best) mobile apps and [ view the rest ]

This post is filed under: duolingo, facebook, instagram, mobile app, Social media, untappd, yelp

Hi. My name is Rachael, and I am a “foodie.[1]” So you have heard someone proclaim themselves a foodie? But what does that actually mean? Well, according to the all-knowing dictionary.com, a foodie [foo-dee], is “a person who is keenly interested in food, especially in eating or cooking.” That’s me! Much to everyone’s shock – [ view the rest ]

This post is filed under: foodie, marketing, Social media

If you want to get the attention of graduating high school students or potential college transfer students, the best way to do it is online. Teens thrive on social network communication. So when Hilbert College wanted to promote its summer campus visit program, we stuck with good old-fashioned backlit screens and digital content. Each summer, [ view the rest ]

This post is filed under: Hilbert College, Social Campaign, Social media