The Kaz Magazine: Delighting your customers with value-add marketing

“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]

Client Spotlight! Catholic High Schools of Western New York

Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]

12 brand archetypes: What’s your brand’s personality?

12 brand archetypes: What's your brand personality?

Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]

Case Study: New Marketing Plan has WNY Blooming!

Case Study: Lockwood's Garden Center - New marketing plan has WNY blooing!

As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]

Client Spotlight! Beltone of WNY

Beltone-Client-Spotlight-TQS

Who are we, what are we doing, and how do we do it? No, we’re not peering into the existential void—at least not at the moment. We’re really just celebrating a partnership with one of our newest clients: Beltone of WNY. And we’re hoping to give you a glimpse of the TQS experience, too. Here’s […]

10 things to expect from your marketing plan

10-things-to-expect-from-your-marketing-plan

You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a […]

How to write for radio, TV, and social media

Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the […]

Cameron Crowe, Philip Seymour Hoffman and a Lesson in Engagement

Cameron Crowe’s films have brought with them more than a few splendid lines of dialogue over the years, and one has always stood out to me as particularly beautiful. I like to imagine he wrote the line in the hopes that it would one day become part of a conversation about marketing. We can all […]