The Quilted Squirrel

The TQS Blog

Client Spotlight! Beltone of WNY

Who are we, what are we doing, and how do we do it? No, we’re not peering into the existential void—at least not at the moment. We’re really just celebrating a partnership with one of our newest clients: Beltone of WNY. And we’re hoping to give you a glimpse of the TQS experience, too. Here’s [ view the rest ]

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10 things to expect from your marketing plan

You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a [ view the rest ]

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How to write for radio, TV, and social media

Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the [ view the rest ]

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Cameron Crowe, Philip Seymour Hoffman and a Lesson in Engagement

Cameron Crowe’s films have brought with them more than a few splendid lines of dialogue over the years, and one has always stood out to me as particularly beautiful. I like to imagine he wrote the line in the hopes that it would one day become part of a conversation about marketing. We can all [ view the rest ]

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We started a blog

Ever wonder what your five-year-old thinks of your favorite TV commercial? Or what creative advertising folks discuss in their down time at the office? We thought you probably did, so we decided to help answer some of those burning questions by writing a blog. But before we go any further, a question: Why is it that [ view the rest ]

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