Happy Mother’s Day! [Video]

Happy Mother's Day! with a flower for the "O" n "Mother's"

Happy Mother’s Day! Do we love our moms? Of course! Do we love your mom? Yep, sure do. Do we love all moms, maternal figures, and the motherly, in general? Yes. We. Do. So much so, in fact, that we strung together some special messages for all the moms out there. Happy Mother’s Day/Week/Month from […]

Client Spotlight: Waterford Advisors

Waterford Advisors: An image of a printed newsletter appears on top of a blue-hued background of Adirondack chairs on a lake.

Are you familiar with Waterford Advisors? They’re a team of goal-focused, plan-driven financial advisors in Orchard Park, New York. As stewards of growth and protectors of wealth, they’re experts in: Retirement planning Investment advisory services Tax planning Risk management Estate planning Education planning They’re also our neighbors! More or less, anyway. Well, one day they knocked […]

Quilted Squirrel staffers as ‘Peanuts’ characters

Quilted Squirrel: Iconic "Charlie Brown" stripe with eight Easter eggs

It’s the Easter Beagle, Charlie Brown! Looks like our old pal Lucy made it to Quilted Squirrel to celebrate spring. That, or she’s looking to make some music with the “beautiful sound of nickels.” We think it’s the latter, as she’s come to share some words of wisdom with our Quilted Squirrel staffers—in exchange for […]

Case Study: The Skin Center at Southgate Medical Group

What do we know about skin care? We’ll say this: We sure did learn a lot about it! Our continued research, paired with our experience in marketing, have come together to create an alluring marketing campaign for our friends at The Skin Center at Southgate Medical Group. Here’s how it all went down. The situation. […]

Quilted Squirrel holiday photo hunt!

TQS Holiday Photo Hunt! Eight human employees stand in various silly positions among a holiday-themed backdrop that features a smattering of holiday decorations and other random objects

Happy holidays from Quilted Squirrel! Are you still in the office? Or maybe you’re catching up on emails from the rich-chocolatey warmth of your own sofa. Either way, now’s the perfect time to go photo hunting with Quilted Squirrel! What? Who? Where?! In this year’s extra-special holiday card, we’ve hidden 26 items for you to […]

The Kaz Magazine: Delighting your customers with value-add marketing

“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]

Client Spotlight! Catholic High Schools of Western New York

Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]

12 brand archetypes: What’s your brand’s personality?

12 brand archetypes: What's your brand personality?

Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]

Case Study: New Marketing Plan has WNY Blooming!

Case Study: Lockwood's Garden Center - New marketing plan has WNY blooing!

As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]