TQS takes on pie

TQS takes on pie: An extreme close-up of a cherry pie with buttery lattice pastry topping

Is it time for pie? Thanksgiving dinner is done and there’s only one thing standing between you and having to do the dishes: sweet, sweet pie. So take your time and savor the flavor—but don’t wait too long, because your drunken uncle is sizing up your seat in that La-Z-Boy by the fire. As for […]

TQS takes on the Buffalo Bills

Buffalo Bills quarterback Josh Allen attempts a pass in an all-red uniform and white helmet

OH BABY! Sorry for yelling. But it’s Bills seasonnn. Your defending AFC Championship contenders are back in red, white, and blue—and that means we’ve got AT LEAST 17 glorious weeks of Buffalo Bills football. Will we see another home-team push into the playoffs? Let’s find out what the TQS team has to say. Well, most […]

Variable data: The good, the bad, and the crazy 

Variable data: A computer displays a spreadsheet of nondescript variable data

You already know about variable data, right?   It’s a customer’s personal information—their name, gender, address, purchase history, all that stuff. In marketing, we use variable data to personalize messages to customers. Well, we don’t. But some companies do… and they really probably shouldn’t. At least in some cases. Here’s why.  Implementing variable data can come off as hokey or insincere. You’ve just received a print piece for […]

We’re hiring an assistant account executive!

A blue megaphone with a red amplifier is announcing text that reads "COOL NEW JOB OPPORTUNITY." The job opportunity is for an assistant account executive.

Are you looking for a cool, new opportunity to get your feet wet in the marketing and agency world? Well, look no further. (Actually, you can still look further. You know, in case you don’t get this job. Or if you don’t want it. Even though you definitely want it.) Quilted Squirrel is looking to […]

The Kaz Magazine: Delighting your customers with value-add marketing

“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]

Client Spotlight! Catholic High Schools of Western New York

Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]

Client spotlight! Barkology: Buffalo’s first and only dog park

Barkology-Client-Spotlight-TQS

Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]

12 brand archetypes: What’s your brand’s personality?

12 brand archetypes: What's your brand personality?

Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]

How to use your brand story to differentiate your graduate program 

TQS in Higher ED: Learn how to differentiate your graduate school with a compelling brand story.

Awareness. Enrollment. Alumni engagement.    At your graduate school, these are just three major points of emphasis.   But are you deploying thoughtful campaigns that command attention and inspire action?  Are you creating opportunities for people to explore everything your school has to offer?  Are you telling a compelling story that’s unique, authentic, and instantly recognizable?  At Quilted Squirrel, we understand that […]

Case Study: New Marketing Plan has WNY Blooming!

Case Study: Lockwood's Garden Center - New marketing plan has WNY blooing!

As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]