Does your print collateral need a refresh?
POV: You’ve just pulled out some print collateral and it stinks. Not literally. Well, maybe literally—I’ve never been in your office before. But if I were in your office now, and I saw that print piece of yours, would you be proud of it? Or would you be embarrassed by it? Because it stinks? Look, […]
TQS takes on superstitions
Would you consider yourself to be a “lucky” person? Now that it’s St. Paddy’s season, we thought we’d see how our TQS staffers feel about superstitions. Are we lucky? Unlucky? Uh, something else? Find out what our staffers are saying here. Steve Lingle, CEO Life is full of random events and coincidences. And lots of […]
3 sensible strategies to building a good creative campaign (featuring work for Medaille College)
So I was kicking it with Alyssa at the office the other day when our boss, Steve, called us into his office. He was like, “Yo, Medaille College needs some of that sweet, sweet marketing.” And we were like, “Oh, word?” And he was like, “Hells yeah, Dog.” I don’t know why I remember this […]
A copywriter breaks down a pro athlete’s ‘disastrous’ social media statement [video]
Why did this social media statement fall on its face? If you don’t know who Kyler Murray is, he’s an NFL quarterback for the Arizona Cardinals. And if you didn’t know that, you probably don’t know that he’s been, uh, disappointed with his current contract situation in Arizona. After scrubbing the Cardinals clean from his Instagram account, […]
Case Study: The Skin Center at Southgate Medical Group
What do we know about skin care? We’ll say this: We sure did learn a lot about it! Our continued research, paired with our experience in marketing, have come together to create an alluring marketing campaign for our friends at The Skin Center at Southgate Medical Group. Here’s how it all went down. The situation. […]
Back to the future: Revisiting our 2021 marketing predictions (and offering insights for 2022)
We predicted the future! Or did we? Last year (almost exactly to the date), we made our marketing predictions for 2021. One year later, how did we do? Let’s see what we hit and what we missed in 2021. While we’re at it, we might as well point out some meaningful takeaways for marketers to […]
Quilted Squirrel holiday photo hunt!
Happy holidays from Quilted Squirrel! Are you still in the office? Or maybe you’re catching up on emails from the rich-chocolatey warmth of your own sofa. Either way, now’s the perfect time to go photo hunting with Quilted Squirrel! What? Who? Where?! In this year’s extra-special holiday card, we’ve hidden 26 items for you to […]
TQS takes on pie
Is it time for pie? Thanksgiving dinner is done and there’s only one thing standing between you and having to do the dishes: sweet, sweet pie. So take your time and savor the flavor—but don’t wait too long, because your drunken uncle is sizing up your seat in that La-Z-Boy by the fire. As for […]
TQS takes on the Buffalo Bills
OH BABY! Sorry for yelling. But it’s Bills seasonnn. Your defending AFC Championship contenders are back in red, white, and blue—and that means we’ve got AT LEAST 17 glorious weeks of Buffalo Bills football. Will we see another home-team push into the playoffs? Let’s find out what the TQS team has to say. Well, most […]
Variable data: The good, the bad, and the crazy
You already know about variable data, right? It’s a customer’s personal information—their name, gender, address, purchase history, all that stuff. In marketing, we use variable data to personalize messages to customers. Well, we don’t. But some companies do… and they really probably shouldn’t. At least in some cases. Here’s why. Implementing variable data can come off as hokey or insincere. You’ve just received a print piece for […]