The Kaz Magazine: Delighting your customers with value-add marketing
“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]
Client Spotlight! Catholic High Schools of Western New York
Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]
Client Spotlight! Barkology: Buffalo’s first and only dog park and bar
Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]
12 brand archetypes: What’s your brand’s personality?
Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]
How to use your brand story to differentiate your graduate program
Awareness. Enrollment. Alumni engagement. At your graduate school, these are just three major points of emphasis. But are you deploying thoughtful campaigns that command attention and inspire action? Are you creating opportunities for people to explore everything your school has to offer? Are you telling a compelling story that’s unique, authentic, and instantly recognizable? At Quilted Squirrel, we understand that […]
Case Study: New Marketing Plan has WNY Blooming!
As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]
TQS presents: The marketing funnel featuring Stephanie Danielsson
They say that no snowflake is the same. We can neither confirm nor deny this claim. But that’s what they say. And if they say it, it must be true. Anyway, marketing funnels are sort of the same way. They might not look exactly alike, but they’re all the same thing. According to our business […]
TQS Smackdown! Landing Page vs. Webpage
The lights drop. The crowd goes silent. Then, a spotlight. A man with a microphone in the center of the ring. You hear him begin. “Ladies and gentlemen, boys and girls, children of all ages! TQS proudly presents to you… the bout the whole world has been waiting for… the ultimate showdown between two undisputed […]
10 things to expect from your marketing plan
You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a […]
Cameron Crowe, Philip Seymour Hoffman and a Lesson in Engagement
Cameron Crowe’s films have brought with them more than a few splendid lines of dialogue over the years, and one has always stood out to me as particularly beautiful. I like to imagine he wrote the line in the hopes that it would one day become part of a conversation about marketing. We can all […]