Cameron Crowe, Philip Seymour Hoffman and a Lesson in Engagement

Cameron Crowe’s films have brought with them more than a few splendid lines of dialogue over the years, and one has always stood out to me as particularly beautiful. I like to imagine he wrote the line in the hopes that it would one day become part of a conversation about marketing. We can all […]

Top Five Signs You Need A New Website

Websites are important. This isn’t some top-secret marketing tactic that only the most successful business owners know. Your company website is crucial to the success of your business. But not all websites are created equal. Having one and having an effective, engaging, compelling one are not the same. How do you know if you need […]