Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the [ view the rest ]

This post is filed under: ad, Advertising, blog, Copywriting, creative advertising, creative writing, facebook, radio, script writing, Social media, television, tv

Cameron Crowe’s films have brought with them more than a few splendid lines of dialogue over the years, and one has always stood out to me as particularly beautiful. I like to imagine he wrote the line in the hopes that it would one day become part of a conversation about marketing. We can all [ view the rest ]

This post is filed under: Advertising, Conversions, Copywriting, creative advertising, Engagement, marketing, SEO