The Kaz Magazine: Delighting your customers with value-add marketing

“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]

Client Spotlight! Catholic High Schools of Western New York

Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]

Client spotlight! Barkology: Buffalo’s first and only dog park

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Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]

Case Study: New Marketing Plan has WNY Blooming!

Case Study: Lockwood's Garden Center - New marketing plan has WNY blooing!

As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]

Client Spotlight! Beltone of WNY

Beltone-Client-Spotlight-TQS

Who are we, what are we doing, and how do we do it? No, we’re not peering into the existential void—at least not at the moment. We’re really just celebrating a partnership with one of our newest clients: Beltone of WNY. And we’re hoping to give you a glimpse of the TQS experience, too. Here’s […]

10 things to expect from your marketing plan

10-things-to-expect-from-your-marketing-plan

You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a […]

Nine Ways to Pumpkin Spice Up Your Life

Have you ever thought to yourself “I wish more things in life were pumpkin spice. Why stop at lattes, pancake mix, ice cream, Jello, doughnuts, and edible lip gloss?” Well, here at The Quilted Squirrel, our motto has long been “if it ain’t broke, make it pumpkin spice”—which, coincidentally, is also the motto of capitalism […]