How to make a user-friendly homepage (featuring work for Chiavetta’s)
Building a new homepage? Nice. Some might say your homepage is the face of your website, so it’s got to look good. Others might say, no, your homepage is the heart of your website, so it’s got to feel good. Phrase it any way you want, your homepage is the most important part of your […]
5 foolproof storytelling tips: How to write an awesome ‘about us’ page [Video]
People want to know: What’s your story? If you’ve been in business for 57 years—how did you get your start? If you’re a hot new startup—what’s your vision for the future? If you’re somewhere in between—how do your values shape your business? When customers (or potential business partners) visit your “about us” page, they want […]
Firing up a new website for Chiavetta’s
Did Buffalo’s best BBQ just get better? “That’s impossible!” you say. “Chiavetta’s marinades and sauces have been perfect since 1954!! It couldn’t possibly get any better!!!” Okay, yes, you’re 100% right. But do you know what Chiavetta’s hasn’t had since 1954? A delectable website that lives up to its family name, fuels its business, and […]
Words of encouragement: Why word choice matters in the workplace
Has this ever happened to you? For better or worse—consciously or not—you’ve gotten in your head about the smallest, “stupidest” things, many of which involve certain words or wording. Misinterpreting your value in the simplest conversations. “What am I even talking about?” Second-guessing yourself. “Why did I say that?” Grappling with internal criticisms. “You are […]
Happy Mother’s Day! [Video]
Happy Mother’s Day! Do we love our moms? Of course! Do we love your mom? Yep, sure do. Do we love all moms, maternal figures, and the motherly, in general? Yes. We. Do. So much so, in fact, that we strung together some special messages for all the moms out there. Happy Mother’s Day/Week/Month from […]
Client Spotlight: Waterford Advisors
Are you familiar with Waterford Advisors? They’re a team of goal-focused, plan-driven financial advisors in Orchard Park, New York. As stewards of growth and protectors of wealth, they’re experts in: Retirement planning Investment advisory services Tax planning Risk management Estate planning Education planning They’re also our neighbors! More or less, anyway. Well, one day they knocked […]
Quilted Squirrel staffers as ‘Peanuts’ characters
It’s the Easter Beagle, Charlie Brown! Looks like our old pal Lucy made it to Quilted Squirrel to celebrate spring. That, or she’s looking to make some music with the “beautiful sound of nickels.” We think it’s the latter, as she’s come to share some words of wisdom with our Quilted Squirrel staffers—in exchange for […]
3 sensible strategies to building a good creative campaign (featuring work for Medaille College)
So I was kicking it with Alyssa at the office the other day when our boss, Steve, called us into his office. He was like, “Yo, Medaille College needs some of that sweet, sweet marketing.” And we were like, “Oh, word?” And he was like, “Hells yeah, Dog.” I don’t know why I remember this […]
A copywriter breaks down a pro athlete’s ‘disastrous’ social media statement [video]
Why did this social media statement fall on its face? If you don’t know who Kyler Murray is, he’s an NFL quarterback for the Arizona Cardinals. And if you didn’t know that, you probably don’t know that he’s been, uh, disappointed with his current contract situation in Arizona. After scrubbing the Cardinals clean from his Instagram account, […]
Quilted Squirrel holiday photo hunt!
Happy holidays from Quilted Squirrel! Are you still in the office? Or maybe you’re catching up on emails from the rich-chocolatey warmth of your own sofa. Either way, now’s the perfect time to go photo hunting with Quilted Squirrel! What? Who? Where?! In this year’s extra-special holiday card, we’ve hidden 26 items for you to […]