Let’s be real. Our inboxes are overflowing. Our social media feeds are endless. And sometimes it feels like we’re drowning in a sea of digital noise. So, how does a brand really stand out and connect with its audience these days? Well, we’ve collaborated with our friends at Kaz Home Improvements on a brilliant solution: a good old-fashioned printed magazine!
Now, we know what you might be thinking – print is dead, right? Wrong! This piece proves that sometimes, going back to basics can be the most innovative move. They wanted to create something special. Something to elevate their brand, and connect with clients on a deeper level. Enter the Kaz Home Improvements branded magazine: a bi-annual dose of home inspiration and lifestyle content delivered right to your doorstep. Or mailbox.
But this isn’t your grandma’s magazine (unless your grandma has amazing taste!). It’s a beautiful blend of practical advice, seasonal inspiration, and lifestyle content that’s as fun to read as it is informative.
Think of it like this: you’re curled up on the couch with a cup of cocoa, flipping through pages filled with gorgeous home renovations, cozy winter décor ideas, and maybe even a delicious recipe or two. You’re getting expert advice on eco-friendly upgrades, discovering the latest design trends, and maybe even feeling inspired to tackle a DIY project. That’s the kind of experience we’re able to deliver for Kaz’s clients.
And it’s not just about showing off their amazing work (though they definitely do that!). It’s about giving their clients something valuable, something they’ll actually want to keep around and refer back to. It’s about building relationships that last longer than just a single renovation project.
It’s a refreshing break from the digital overload, and shows that Kaz cares about more than just getting the job done. They care about creating homes that people truly love.
The best part? It’s working! Kaz keeps hearing from their clients about how much they love the magazine. And we integrate QR codes and other CTAs to help drive web traffic, and measure response.
In a world of fleeting digital content, there’s something special about holding a beautifully designed magazine in your hands. It’s a tactile experience that allows you to slow down, disconnect, and get inspired. And for Kaz, it’s a brilliant way to stand out from the crowd, and showcase their passion for creating amazing spaces.
Check out the latest issue here. We’d be happy to send you a printed copy, too — just let us know!
So next time you’re looking for a way to elevate your brand and create something truly special for your audience, take a page from Kaz’s book (or should we say, magazine?). Sometimes, the most effective way to connect is to unplug and get a little more…tactile.
Get in touch with us today to see what we could do for your brand!
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