We recently partnered with the “sweet” folks at PDI Cone to give their brand a refreshing new look — which included a revitalized logo, a revamped product catalog, vivd product photography, and a brand spankin’ new website. The result? A brand experience that’s as enticing as a waffle cone piled high with your favorite scoops and toppings. 🍦

A Logo with a Cherry on Top

PDI Cone has a rich history in the dessert industry, and we wanted to honor that heritage while giving their logo a modern twist. We carefully refreshed their existing logo, maintaining its vintage charm while adding a touch of contemporary flair with stronger lines and solid colors — and of course, showcasing their hallmark waffle cone! Think of it as a classic sundae with a modern topping.

A Product Catalog That’s Bursting with Flavor

With over 30 unique ice cream toppings, PDI Cone needed a product catalog that could showcase their diverse offerings in a way that was both visually appealing and easy to consume (pun intended). We refreshed their product descriptions, and designed a clean and organized catalog that allows customers to easily explore their extensive selection — from classic sprinkles and chocolate chips to waffle cones and crunchy candies. Check out the full catalog here.

Picture-Perfect Product Photography

To truly capture the essence of PDI Cone’s delicious products, we orchestrated a complete product photography overhaul. Our team meticulously styled and shot each topping in vivid detail, ensuring that every sprinkle, swirl, and chocolate chunk was captured in its full glory. These mouthwatering images not only enhance the website and print collateral aesthetics, but also give customers a clear and enticing view of what they can expect.

Website Design That’s Eye Candy

Beyond the logo, catalog, and photography, we designed and built a new website that’s as appealing to your eyes as PDI Cone’s toppings are to your taste buds. The homepage greets visitors with vibrant colors, streamlined content organization and navigation, and mouthwatering imagery that captures the essence of their brand. We focused on creating a clean and modern design & layout that brings their brand to life in a playful, but still professional, fashion.

Functionality & User Experience That’s Smooth as Butter Pecan

Of course, a beautiful website is nothing without seamless functionality and user experience. Customers can easily sort and browse through the product catalog, exploring everything from classic sprinkles to waffle cones. But we also believe that a great website should be more than just a digital brochure. That’s why we incorporated elements to enhance the overall user experience, like high-quality product images, detailed descriptions, and a quick and easy order form.

Check it out, and let us help!

We had so much fun working on this initiative, and we can’t wait to see what’s next for PDI Cone. So head on over to www.pdicone.com and check it out for yourself! And when you’re done, get in touch with us to tap into our expertise on your next brand refresh or website makeover — unfortunately we can’t work for food, but we’re more than happy to work with food!