If you’re a college or university, admission is everything. And when you’re a small college like Paul Smith’s College, getting students interested in applying is half the battle.

So like everything else in marketing, you play to your strengths. And Paul Smith’s College has a lot of very unique strengths. A scenic campus on 14,000 acres in the Adirondack mountains, Paul Smith’s students get to spend four years enjoying the best that nature has to offer. With all the benefits of a small school tied into mountains, lakes, rivers and forest, it’s an outdoors-man’s dream. At Paul Smith’s College, students aren’t just sitting in a classroom – they’re actively charting a path to their futures. They’re literally climbing their way to success, paddling toward their careers, hiking their way to their goals.

So when they wanted a new admission application packet to highlight what makes the Paul Smith’s experience unique, we knew exactly what strengths to focus on. Because a Paul Smith’s student isn’t just interested in academics. They want to explore the world around them – taste the sun-sweet berries of the earth and paint with all the colors of the wind.

The admission packet is a map to their futures. Complete with topography lines and compasses, applying to Paul Smith’s College is the first step in navigating the adventure of a lifetime. An application to Paul Smith’s is the start of your journey. The envelope features the actual topography of Paul Smith’s, showcasing the lakes, mountains and forest each student has access to. The cover letter gives details on the Paul Smith’s experience, with student body statistics and tuition and financial aid info in infographic form.

Paul Smith’s College isn’t for everyone. Their new application packet reaches out to a specific group of potential students by highlighting why the Paul Smith’s experience is perfect for them.