How many times a day do you scroll through Facebook and past countless ads that you either ignore or wonder why you’re seeing? As we’ve grown more accustomed to seeing ads in every corner of every website we visit, we’ve gotten better at filtering out the ones that don’t immediately grab our attention or pique our curiosity with something new.
That’s why, when developing a new Facebook ad campaign for CCSE Federal Credit Union to promote several of their loan products, we chose to have a little fun with the theme. We knew that simply laying out facts, figures, ins and outs for each of the loans (auto, personal, recreation vehicles, HELOC and student loans) ran the risk of being too dry, especially when competing for short attention spans on a platform crowded with a variety of content.
After a quick brainstorming session, we landed on a retro theme that inspires potential borrowers to update their aging homes or vehicles with the help of a loan from CCSE. We used bright, bold colors and images of familiar vintage items to play up the nostalgic retro vibe. Sprinkle in some light snark in the copy, and the result is a playful campaign that brings a pop of color and energy to a relatively dry topic.
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