How we branded a new financial advisory business [VIDEO]
One day, our copywriter received a random message on LinkedIn. It was from his old high school pal, Elizabeth. “Oh, Elizabeth!” he said, out loud, to absolutely no one. “Hi, James,” the message began (more or less). “I’ve seen your Quilted Squirrel posts on LinkedIn and wanted to reach out. “I’m looking for some help […]
Client Spotlight: Waterford Advisors
Are you familiar with Waterford Advisors? They’re a team of goal-focused, plan-driven financial advisors in Orchard Park, New York. As stewards of growth and protectors of wealth, they’re experts in: Retirement planning Investment advisory services Tax planning Risk management Estate planning Education planning They’re also our neighbors! More or less, anyway. Well, one day they knocked […]
Client Spotlight! FYS Fitness [video]
Lisa made a logo, and the logo looks good. Have you ever met Lisa Hinterberger? She’s one of our graphic designers. Aside from Lisa being super talented (and super pregnant—congrats, Lisa!), she is an absolute joy to jam with on creative projects. One might even say that she “rules.” I certainly would. So when a […]
Quilted Squirrel holiday photo hunt!
Happy holidays from Quilted Squirrel! Are you still in the office? Or maybe you’re catching up on emails from the rich-chocolatey warmth of your own sofa. Either way, now’s the perfect time to go photo hunting with Quilted Squirrel! What? Who? Where?! In this year’s extra-special holiday card, we’ve hidden 26 items for you to […]
The Kaz Magazine: Delighting your customers with value-add marketing
“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]
Client Spotlight! Catholic High Schools of Western New York
Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]
Case Study: New Marketing Plan has WNY Blooming!
As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]
Client Spotlight! Beltone of WNY
Who are we, what are we doing, and how do we do it? No, we’re not peering into the existential void—at least not at the moment. We’re really just celebrating a partnership with one of our newest clients: Beltone of WNY. And we’re hoping to give you a glimpse of the TQS experience, too. Here’s […]