5 foolproof storytelling tips: How to write an awesome ‘about us’ page [Video]
People want to know: What’s your story? If you’ve been in business for 57 years—how did you get your start? If you’re a hot new startup—what’s your vision for the future? If you’re somewhere in between—how do your values shape your business? When customers (or potential business partners) visit your “about us” page, they want […]
Firing up a new website for Chiavetta’s
Did Buffalo’s best BBQ just get better? “That’s impossible!” you say. “Chiavetta’s marinades and sauces have been perfect since 1954!! It couldn’t possibly get any better!!!” Okay, yes, you’re 100% right. But do you know what Chiavetta’s hasn’t had since 1954? A delectable website that lives up to its family name, fuels its business, and […]
5 content ideas to personalize your brand (and connect with your audience)
Looking for opportunities to personalize your brand and connect with your audience? We’ve got a few content ideas for you to try. But first—some context. Last summer, we introduced you to the Kaz magazine, a value-add print piece we produce for Kaz Home Improvements. In that blog, we encouraged you to include six key pieces […]
Client Spotlight: Waterford Advisors
Are you familiar with Waterford Advisors? They’re a team of goal-focused, plan-driven financial advisors in Orchard Park, New York. As stewards of growth and protectors of wealth, they’re experts in: Retirement planning Investment advisory services Tax planning Risk management Estate planning Education planning They’re also our neighbors! More or less, anyway. Well, one day they knocked […]
Client Spotlight! FYS Fitness [video]
Lisa made a logo, and the logo looks good. Have you ever met Lisa Hinterberger? She’s one of our graphic designers. Aside from Lisa being super talented (and super pregnant—congrats, Lisa!), she is an absolute joy to jam with on creative projects. One might even say that she “rules.” I certainly would. So when a […]
Case study: Making murals for Ciminelli
Are we a marketing agency? Yes. Are we more than a marketing agency? No doubt about it. When a client comes to us for a creative solution, we go ahead and give ‘em one. Or two. Or sometimes even six or so, which is pretty good as far as creative solutions go. So even though […]
Client Spotlight! WNY Tennis Clubs [VIDEO]
Who doesn’t love a good game of tennis? Apart from slow and slovenly buffoons such as myself, people seem to really like it. And for good reason. It’s classy. It’s competitive. It’s—from what I understand—an excellent cardiovascular activity. Our boss is actually a pretty big tennis guy, so when the South Towns and Village Glen […]
Client Spotlight! Catholic High Schools of Western New York
Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]
Client Spotlight! Barkology: Buffalo’s first and only dog park and bar
Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]
Case Study: New Marketing Plan has WNY Blooming!
As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]