What’s the Difference Between Earning a Customer and Selling a Product?
You’re not in business to lose money… but should you be trying to do more than earn a simple buck or two? Yes, absolutely. In recent years, we’ve seen that companies (or brands) that demonstrate a commitment to their values, brand story, and their audience resonate more with customers. Before a person buys a bike […]
2021 marketing trends and predictions
Now that 2020 is over and done with… It’s finally time to get psyched for a new year, new schools of thought, new opportunities, new this, new that, new new new. What sort of newness can we expect from a marketing perspective? We polled the TQS staff to see what’s up for the future. The […]
TQS presents: The marketing funnel featuring Stephanie Danielsson
They say that no snowflake is the same. We can neither confirm nor deny this claim. But that’s what they say. And if they say it, it must be true. Anyway, marketing funnels are sort of the same way. They might not look exactly alike, but they’re all the same thing. According to our business […]
TQS Smackdown! Landing Page vs. Webpage
The lights drop. The crowd goes silent. Then, a spotlight. A man with a microphone in the center of the ring. You hear him begin. “Ladies and gentlemen, boys and girls, children of all ages! TQS proudly presents to you… the bout the whole world has been waiting for… the ultimate showdown between two undisputed […]
Client Spotlight! Beltone of WNY
Who are we, what are we doing, and how do we do it? No, we’re not peering into the existential void—at least not at the moment. We’re really just celebrating a partnership with one of our newest clients: Beltone of WNY. And we’re hoping to give you a glimpse of the TQS experience, too. Here’s […]
How to find your company’s voice
Whether you’re starting up or starting over, developing your company’s voice is a key marketing objective. But what does “voice” mean, exactly? And why is it important? If you’re new to marketing or want a quick refresher course on branding, here’s what’s up. First, the basics. Your voice is the way you “sound” in print or over […]
10 things to expect from your marketing plan
You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a […]
How to write for radio, TV, and social media
Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the […]
How to tell your website needs a refresh
Build a better website with TQS. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website people will love. But if you want to stop saying “Whatever, it’s fine,” and start saying, […]
1972 Called: Spotlight on CCSE
How many times a day do you scroll through Facebook and past countless ads that you either ignore or wonder why you’re seeing? As we’ve grown more accustomed to seeing ads in every corner of every website we visit, we’ve gotten better at filtering out the ones that don’t immediately grab our attention or pique […]