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Alyssa the senior account manager: Pro tips from a true pro (PART 3)

Alyssa the senior account manager: Pro tips from a true pro (part 3)

Alyssa Boczar smiles brightly from behind a hot mug of tea on a cold and rainy day in Orchard Park, New York. Yes, dark clouds have gathered and it’s starting to rain. But the early autumnal gloom is no match for Alyssa’s sunny disposition inside Quilted Squirrel. She’s beaming, of course, and it’s no surprise. […]

Alyssa the senior account manager: Pro tips from a true pro (PART 2)

Alyssa the senior account manager: Pro tips from a true pro (part 2)

Alyssa Boczar is back in her favorite spot on the couch at Quilted Squirrel. She’s glowing, as usual, and sitting with the comfort and confidence you’d expect from the coolest senior account manager in the business. Approaching her one-year anniversary at Quilted Squirrel, Alyssa is consistently enthusiastic about working with our team. (If anything, she’s […]

Alyssa the senior account manager: Pro tips from a true pro (PART 1)

Alyssa the senior account manager: Pro tips from a true pro (part 1)

Alyssa Boczar sits comfortably from a couch at Quilted Squirrel. But she won’t be seated for long. She’ll be up and at it—moving and shaking with clients in no time. And for good reason. Our senior account manager loves bringing us closer to our clients (and each other). As the heartbeat of our creative agency, […]

Client Spotlight! FYS Fitness [video]

Lisa, a young woman with blonde hair and blue eyes. wears an orange sweater while smiling happily into the camera.

Lisa made a logo, and the logo looks good. Have you ever met Lisa Hinterberger? She’s one of our graphic designers.  Aside from Lisa being super talented (and super pregnant—congrats, Lisa!), she is an absolute joy to jam with on creative projects. One might even say that she “rules.” I certainly would. So when a […]

43 North Finals: Which startups are we picking to win it all?

An overhead view of businesspeople sitting in a theatre.

The world-famous 43North Finals pop off at Shea’s Performing Arts Center in Buffalo on Thursday, October  28. Everyone with an entrepreneurial spirit in Buffalo is asking, “Who will take home the $1 million grand prize this year?!” We might not have an answer for that—but when we look at the 19 finalists, one thing is […]

Variable data: The good, the bad, and the crazy 

Variable data: A computer displays a spreadsheet of nondescript variable data

You already know about variable data, right?   It’s a customer’s personal information—their name, gender, address, purchase history, all that stuff. In marketing, we use variable data to personalize messages to customers. Well, we don’t. But some companies do… and they really probably shouldn’t. At least in some cases. Here’s why.  Implementing variable data can come off as hokey or insincere. You’ve just received a print piece for […]

The Kaz Magazine: Delighting your customers with value-add marketing

“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]

Client Spotlight! Catholic High Schools of Western New York

Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]

How to use your brand story to differentiate your graduate program 

TQS in Higher ED: Learn how to differentiate your graduate school with a compelling brand story.

Awareness. Enrollment. Alumni engagement.    At your graduate school, these are just three major points of emphasis.   But are you deploying thoughtful campaigns that command attention and inspire action?  Are you creating opportunities for people to explore everything your school has to offer?  Are you telling a compelling story that’s unique, authentic, and instantly recognizable?  At Quilted Squirrel, we understand that […]

Case Study: New Marketing Plan has WNY Blooming!

Case Study: Lockwood's Garden Center - New marketing plan has WNY blooing!

As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]

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