The Quilted Squirrel

The TQS Blog

10 things to expect from your marketing plan

You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a [ view the rest ]

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How to write for radio, TV, and social media

Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the [ view the rest ]

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How to tell your website needs a refresh

Build a better website with TQS. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website people will love. But if you want to stop saying “Whatever, it’s fine,” and start saying, [ view the rest ]

1972 Called: Spotlight on CCSE

How many times a day do you scroll through Facebook and past countless ads that you either ignore or wonder why you’re seeing? As we’ve grown more accustomed to seeing ads in every corner of every website we visit, we’ve gotten better at filtering out the ones that don’t immediately grab our attention or pique [ view the rest ]

150 Forward: Spotlight on the Chautauqua Institution

Some of our favorite projects are ones we get to build from the ground up—websites, campaigns, you name it. Being a part of the creative process that helps bring big ideas to life is basically why we’re in this business, which is why we’re proud and excited to highlight the work we’ve recently completed for [ view the rest ]

No Excuses: Crafting an Integrated Campaign with Medaille College

We at The Quilted Squirrel pride ourselves on several things: great taste in office décor, partial photographic memory (but only in sepia tone), and our ability to execute on integrated campaigns. And we’re not just the creative brains behind the concept – as a full-service agency able to produce radio and TV ads in-house, we’re [ view the rest ]

Sometimes We Do Work

It’s all fun and games until deadlines need to be met. (Actually, we still have fun with our projects – just not quite on the same level.) When we’re not judging cinnamon buns or relaxing near the tiki fountain, you’ll find us creating great things for our wonderful clients. Here are just a few of the [ view the rest ]

367 Days

It’s been nearly a year to the day since last we posted in this forum. 367 days. Five hundred twenty-eight thousand four hundred eighty minutes. You’re now singing the song from ‘Rent,’ except it’s the wrong number. You’re welcome. Anyway, we will not remain silent any longer. Our voices will be heard. Our thoughts unleashed. [ view the rest ]

Social Media:
You’re Doing It Wrong

One of the most-requested topics from our recent blog survey was social media. Social media will continue to be a topic discussed in these blogs in 2017. There are a lot of social media sites, and most companies aren’t using them as well as they could be. But for now, we’re going to focus on [ view the rest ]

Recent Work – Museum of disABILITY History

We recently had the opportunity to work with a very cool and very rewarding new client who wanted some help with a big upcoming event. First, some background. The Museum of disABILITY History is the only bricks-and-mortar museum in the country that focuses on the history of disabilities and creating awareness and dialogue about what [ view the rest ]

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