The Kaz Magazine: Delighting your customers with value-add marketing
“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]
TQS takes on social media
Scroll. Click. Watch. Scroll. Repeat. Sometimes we all surrender to the flow of social media. Don’t you? We do. We really do. Social media! Here’s who we’re following. Emily Olek, Account Manager I’ve recently become a resident of Flavortown USA and I proudly support my mayor, @guyfieri. Steve Lingle, CEO Joey Mulinaro on Twitter (@joeymulinaro). […]
Client Spotlight! Catholic High Schools of Western New York
Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]
TQS takes on the Zombie Apocaylpse
Dear God, it’s the Zombie Apocalypse. What are we doing?! Where are we going?! We paneled the Quilted Squirrel staff to see how they’d handle the dreaded—but ultimately inevitable—Zombie Apocalypse. Here’s what we had to say. Emily Olek, Account Manager If the Zombie Apocalypse is here, I have most certainly perished. I am now the […]
Client Spotlight! Barkology: Buffalo’s first and only dog park and bar
Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]
12 brand archetypes: What’s your brand’s personality?
Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]
TQS takes on reading!
It’s been a long, hard winter. Have we taken advantage of our time inside by reading some good books? Maybe so, maybe not. We asked the gang: Tell us what books you’re reading (if any), but try not to sound so pretentious about it, okay? Here’s what we had to say. Lisa, Graphic Designer I […]
How to use your brand story to differentiate your graduate program
Awareness. Enrollment. Alumni engagement. At your graduate school, these are just three major points of emphasis. But are you deploying thoughtful campaigns that command attention and inspire action? Are you creating opportunities for people to explore everything your school has to offer? Are you telling a compelling story that’s unique, authentic, and instantly recognizable? At Quilted Squirrel, we understand that […]
Case Study: New Marketing Plan has WNY Blooming!
As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]
TQS takes on the White House
It looks like the White House has rebranded its logo… So we asked our staff, “Uh, what do you think?” Some responses included insightful and informed perspectives from our savviest of professionals. Others, well… didn’t. And still some takes were presented with such a reckless indifference that you have to wonder if it was a […]