The Quilted Squirrel

The TQS Blog

What’s the difference between earning a customer and selling a product?

You’re not in business to lose money, but should you be trying to do more than earn a simple buck or two? Yes, absolutely. In recent years, we’ve seen that companies (or brands) that demonstrate a commitment to their values, brand story, and their audience resonate more with customers. Before a person buys a bike [ view the rest ]

2021 marketing trends and predictions

Now that 2020 is over and done with, it’s finally time to get psyched for a new year, new schools of thought, new opportunities, new this, new that, new new new. What sort of newness can we expect from a marketing perspective? We polled the TQS staff to see what’s up for the future. The [ view the rest ]

TQS presents: The marketing funnel featuring Stephanie Danielsson

They say that no snowflake is the same. We can neither confirm nor deny this claim. But that’s what they say. And if they say it, it must be true. Anyway, marketing funnels are sort of the same way. They might not look exactly alike, but they’re all the same thing. According to our business [ view the rest ]

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TQS Smackdown! Landing Page vs. Webpage

The lights drop. The crowd goes silent. Then, a spotlight. From the center of the ring, you hear the man on the microphone begin. “Ladies and gentlemen, boys and girls, children of all ages! TQS proudly presents to you… the bout the whole world has been waiting for… the ultimate showdown between two undisputed champions [ view the rest ]

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How to find your company’s voice

Whether you’re starting up or starting over, developing your company’s voice is a key marketing objective. But what does “voice” mean, exactly? And why is it important? If you’re new to marketing or want a quick refresher course on branding, here’s what’s up. First, the basics. Your voice is the way you “sound” in print or over [ view the rest ]

How to tell your website needs a refresh

Build a better website with TQS. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website people will love. But if you want to stop saying “Whatever, it’s fine,” and start saying, [ view the rest ]

Meet John R. Brinkley: Quack, Mastermind, Radio Advertising Pioneer

Have you even seen or heard a commercial for something and thought, “there’s no way that can actually work”? Maybe for a magic weight loss tea or a hair growth cream or a crystal face cleansing remedy that somehow erases fine lines and wrinkles. Anyone current with celebrity wellness brand news will remember Gwyneth Paltrow’s [ view the rest ]

Trashed: A Buffalo News Review

If you’ve been following along with the real-time investigative reporting on the disappearance of our trash cans, you may be shocked to notice that this story has gone entirely unnoticed (or ignored) by the media. You and I know, as believers that the truth is out there, that there’s a reason for this. It’s easier [ view the rest ]

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The TQS September Issue

Recently, we reviewed our online presence to see if there was something missing from our contributions to the internet. Obviously, this blog is rich with shrewd tidbits and thought-provoking musings on a myriad of relevant topics, but we couldn’t help wondering where else our signature blend of wit and insight might apply. And then it [ view the rest ]

Trashed: A Fair to Remember

After a brief hiatus, we’ve returned for Part 3 of Trashed. I hope you weren’t holding your breath. I know it seems like I don’t have work to do or a life to live outside of this investigation and it’s true, I don’t. I went to New York City over the weekend and spent the [ view the rest ]

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