The Quilted Squirrel

The TQS Blog

How to find your company’s voice

Whether you’re starting up or starting over, developing your company’s voice is a key marketing objective. But what does “voice” mean, exactly? And why is it important? If you’re new to marketing or want a quick refresher course on branding, here’s what’s up. First, the basics. Your voice is the way you “sound” in print or over [ view the rest ]

How to tell your website needs a refresh

Build a better website with TQS. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website people will love. But if you want to stop saying “Whatever, it’s fine,” and start saying, [ view the rest ]

Meet John R. Brinkley: Quack, Mastermind, Radio Advertising Pioneer

Have you even seen or heard a commercial for something and thought, “there’s no way that can actually work”? Maybe for a magic weight loss tea or a hair growth cream or a crystal face cleansing remedy that somehow erases fine lines and wrinkles. Anyone current with celebrity wellness brand news will remember Gwyneth Paltrow’s [ view the rest ]

Trashed: A Buffalo News Review

If you’ve been following along with the real-time investigative reporting on the disappearance of our trash cans, you may be shocked to notice that this story has gone entirely unnoticed (or ignored) by the media. You and I know, as believers that the truth is out there, that there’s a reason for this. It’s easier [ view the rest ]

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The TQS September Issue

Recently, we reviewed our online presence to see if there was something missing from our contributions to the internet. Obviously, this blog is rich with shrewd tidbits and thought-provoking musings on a myriad of relevant topics, but we couldn’t help wondering where else our signature blend of wit and insight might apply. And then it [ view the rest ]

Trashed: A Fair to Remember

After a brief hiatus, we’ve returned for Part 3 of Trashed. I hope you weren’t holding your breath. I know it seems like I don’t have work to do or a life to live outside of this investigation and it’s true, I don’t. I went to New York City over the weekend and spent the [ view the rest ]

Seven Great Places to Have a Nervous Breakdown in Western New York

Western New York is perhaps one of the best-kept and often-overlooked secrets of the Northeast. It’s abundant with beautiful vistas and natural wonders, rich with history and local culture, and home to lots of friendly people who love to talk about how great it is. That’s probably why People named Buffalo one of the top [ view the rest ]

Trashed: A Theft on Lake Street

The Quilted Squirrel is located on Lake Street in Hamburg, NY at the intersection of Highland Ave in a rather unassuming building housing several other local businesses. Though Lake Street is a thoroughfare, the streets adjacent to it are quiet and residential—home to families, retirees, playgrounds and parks. In the summer, the lawns are manicured [ view the rest ]

First Annual TQS Staff Summer Predictions

Happy summer! We’ve been holding our breath for a while now, but we think it’s finally safe to ring in the season without jinxing it, and this year we’re kicking it off with our first ever round of TQS Staff Summer Predictions. We’ve consulted our horoscopes and made our best guesses as to what the [ view the rest ]

Ellen, Chinchillas, and the Personality Cult of Guy Fieri: Meet Our New Hires

The wait is over. After narrowing the field of applicants and conducting several rounds of interviews, two lunch meetings and exactly one trip to Dave & Busters, we’re excited to announce that we’ve grown by two employees! Courtney joins us as a graphic designer, and Olivia joins as our resident copywriter. You’ll probably be seeing [ view the rest ]

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