Does your print collateral need a refresh?
POV: You’ve just pulled out some print collateral and it stinks. Not literally. Well, maybe literally—I’ve never been in your office before. But if I were in your office now, and I saw that print piece of yours, would you be proud of it? Or would you be embarrassed by it? Because it stinks? Look, […]
3 sensible strategies to building a good creative campaign (featuring work for Medaille College)
So I was kicking it with Alyssa at the office the other day when our boss, Steve, called us into his office. He was like, “Yo, Medaille College needs some of that sweet, sweet marketing.” And we were like, “Oh, word?” And he was like, “Hells yeah, Dog.” I don’t know why I remember this […]
A copywriter breaks down a pro athlete’s ‘disastrous’ social media statement [video]
Why did this social media statement fall on its face? If you don’t know who Kyler Murray is, he’s an NFL quarterback for the Arizona Cardinals. And if you didn’t know that, you probably don’t know that he’s been, uh, disappointed with his current contract situation in Arizona. After scrubbing the Cardinals clean from his Instagram account, […]
Back to the future: Revisiting our 2021 marketing predictions (and offering insights for 2022)
We predicted the future! Or did we? Last year (almost exactly to the date), we made our marketing predictions for 2021. One year later, how did we do? Let’s see what we hit and what we missed in 2021. While we’re at it, we might as well point out some meaningful takeaways for marketers to […]
Case study: Making murals for Ciminelli
Are we a marketing agency? Yes. Are we more than a marketing agency? No doubt about it. When a client comes to us for a creative solution, we go ahead and give ‘em one. Or two. Or sometimes even six or so, which is pretty good as far as creative solutions go. So even though […]
Variable data: The good, the bad, and the crazy
You already know about variable data, right? It’s a customer’s personal information—their name, gender, address, purchase history, all that stuff. In marketing, we use variable data to personalize messages to customers. Well, we don’t. But some companies do… and they really probably shouldn’t. At least in some cases. Here’s why. Implementing variable data can come off as hokey or insincere. You’ve just received a print piece for […]
The Kaz Magazine: Delighting your customers with value-add marketing
“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]
12 brand archetypes: What’s your brand’s personality?
Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]
How to use your brand story to differentiate your graduate program
Awareness. Enrollment. Alumni engagement. At your graduate school, these are just three major points of emphasis. But are you deploying thoughtful campaigns that command attention and inspire action? Are you creating opportunities for people to explore everything your school has to offer? Are you telling a compelling story that’s unique, authentic, and instantly recognizable? At Quilted Squirrel, we understand that […]
Case Study: New Marketing Plan has WNY Blooming!
As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]