Alyssa the senior account manager: Pro tips from a true pro (PART 1)
Alyssa Boczar sits comfortably from a couch at Quilted Squirrel. But she won’t be seated for long. She’ll be up and at it—moving and shaking with clients in no time. And for good reason. Our senior account manager loves bringing us closer to our clients (and each other). As the heartbeat of our creative agency, […]
5 foolproof storytelling tips: How to write an awesome ‘about us’ page [Video]
People want to know: What’s your story? If you’ve been in business for 57 years—how did you get your start? If you’re a hot new startup—what’s your vision for the future? If you’re somewhere in between—how do your values shape your business? When customers (or potential business partners) visit your “about us” page, they want […]
Firing up a new website for Chiavetta’s
Did Buffalo’s best BBQ just get better? “That’s impossible!” you say. “Chiavetta’s marinades and sauces have been perfect since 1954!! It couldn’t possibly get any better!!!” Okay, yes, you’re 100% right. But do you know what Chiavetta’s hasn’t had since 1954? A delectable website that lives up to its family name, fuels its business, and […]
5 content ideas to personalize your brand (and connect with your audience)
Looking for opportunities to personalize your brand and connect with your audience? We’ve got a few content ideas for you to try. But first—some context. Last summer, we introduced you to the Kaz magazine, a value-add print piece we produce for Kaz Home Improvements. In that blog, we encouraged you to include six key pieces […]
Words of encouragement: Why word choice matters in the workplace
Has this ever happened to you? For better or worse—consciously or not—you’ve gotten in your head about the smallest, “stupidest” things, many of which involve certain words or wording. Misinterpreting your value in the simplest conversations. “What am I even talking about?” Second-guessing yourself. “Why did I say that?” Grappling with internal criticisms. “You are […]
Landing pages and posters—for the kids!
Have you ever met our owner, Steve? He’s a pretty good dude. I mean, we like ‘em. And so do his friends and family over at Saints Peter & Paul School in Hamburg, New York. That’s because Steve—owning a pretty cool marketing company and all—has the means to produce pretty cool marketing content (like branding, […]
Client Spotlight: Waterford Advisors
Are you familiar with Waterford Advisors? They’re a team of goal-focused, plan-driven financial advisors in Orchard Park, New York. As stewards of growth and protectors of wealth, they’re experts in: Retirement planning Investment advisory services Tax planning Risk management Estate planning Education planning They’re also our neighbors! More or less, anyway. Well, one day they knocked […]
Subscribe to our newsletter! [Video]
Subscribe Now! Because it’s the right thing to do. Don’t call it a newsletter! Actually, wait, yeah, it is a newsletter. You can totally call it that. But this newsletter is a little different. And by “different,” we mean “pretty much the same as everyone else’s.” Only better! Maybe. Sort of? At the very least, […]
Does your print collateral need a refresh?
POV: You’ve just pulled out some print collateral and it stinks. Not literally. Well, maybe literally—I’ve never been in your office before. But if I were in your office now, and I saw that print piece of yours, would you be proud of it? Or would you be embarrassed by it? Because it stinks? Look, […]
3 sensible strategies to building a good creative campaign (featuring work for Medaille College)
So I was kicking it with Alyssa at the office the other day when our boss, Steve, called us into his office. He was like, “Yo, Medaille College needs some of that sweet, sweet marketing.” And we were like, “Oh, word?” And he was like, “Hells yeah, Dog.” I don’t know why I remember this […]