The Quilted Squirrel

The TQS Blog

What’s the difference between earning a customer and selling a product?

You’re not in business to lose money, but should you be trying to do more than earn a simple buck or two? Yes, absolutely. In recent years, we’ve seen that companies (or brands) that demonstrate a commitment to their values, brand story, and their audience resonate more with customers. Before a person buys a bike [ view the rest ]

2021 marketing trends and predictions

Now that 2020 is over and done with, it’s finally time to get psyched for a new year, new schools of thought, new opportunities, new this, new that, new new new. What sort of newness can we expect from a marketing perspective? We polled the TQS staff to see what’s up for the future. The [ view the rest ]

TQS presents: The marketing funnel featuring Stephanie Danielsson

They say that no snowflake is the same. We can neither confirm nor deny this claim. But that’s what they say. And if they say it, it must be true. Anyway, marketing funnels are sort of the same way. They might not look exactly alike, but they’re all the same thing. According to our business [ view the rest ]

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How to find your company’s voice

Whether you’re starting up or starting over, developing your company’s voice is a key marketing objective. But what does “voice” mean, exactly? And why is it important? If you’re new to marketing or want a quick refresher course on branding, here’s what’s up. First, the basics. Your voice is the way you “sound” in print or over [ view the rest ]

10 things to expect from your marketing plan

You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a [ view the rest ]

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How to tell your website needs a refresh

Build a better website with TQS. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website people will love. But if you want to stop saying “Whatever, it’s fine,” and start saying, [ view the rest ]

4 Goals for Businesses During COVID-19—and How to Achieve Them

If your business is anything like ours, this whole COVID-19 situation has forced you to be more creative than ever. How can you reach your audience? Where should you focus your messaging? When is it okay to click “Stop Video” on that Zoom call? As New York State continues to re-open, here are some expectations [ view the rest ]

Cameron Crowe, Philip Seymour Hoffman and a Lesson in Engagement

Cameron Crowe’s films have brought with them more than a few splendid lines of dialogue over the years, and one has always stood out to me as particularly beautiful. I like to imagine he wrote the line in the hopes that it would one day become part of a conversation about marketing. We can all [ view the rest ]

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Brand it. Brand it real good.

If you’ve been hunting for marketing services, or if you just happen to mingle in the company of those peculiar marketing folk, you’ve likely seen or heard the word “brand” and other brand-related terms (brand identity, brand awareness, brand messaging, branding strategy, brand equity, brand loyalty, etc.) quite a bit. So, you might have asked [ view the rest ]

Website Mania: 9 Things To Know

We design a lot of websites. It’s not the only thing we do, but it’s one of the most common requests we get from clients and potential clients. People know that having a great website is important to their business. But they’re usually unsure of what that looks like, or how to get there. As [ view the rest ]

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