Building Your Brand Through Trust and Engagement
How Kaz Home Improvements’ Magazine Continues to Captivate In the competitive world of home improvement, simply offering quality services isn’t enough. Standing out from the crowd demands building trust and fostering genuine engagement with your customers. That’s why a few years back we pitched the idea for a bi-annual custom branded magazine, focused on thoughtful […]
(Re)introducing Quilted Squirrel through storytelling
We’re pretty big into storytelling these days. Actually, we’ve always been pretty big into storytelling. We’ve been telling stories in TV commercials, on websites, and at places of business ever since we created our agency in 2013. In radio ads and on landing pages, we’ve crafted narratives that create a sense of purpose for our clients […]
How we branded a new financial advisory business [VIDEO]
One day, our copywriter received a random message on LinkedIn. It was from his old high school pal, Elizabeth. “Oh, Elizabeth!” he said, out loud, to absolutely no one. “Hi, James,” the message began (more or less). “I’ve seen your Quilted Squirrel posts on LinkedIn and wanted to reach out. “I’m looking for some help […]
School’s in session: Marketing in education
The school season is in full swing, and we’re inviting you to explore our commitment to marketing in education. Committed to helping schools, colleges, and universities boost their brand and empower their school communities, we love putting our heads together to drum up all sorts of marketing assets. If you’re a school leader who could […]
5 content ideas to personalize your brand (and connect with your audience)
Looking for opportunities to personalize your brand and connect with your audience? We’ve got a few content ideas for you to try. But first—some context. Last summer, we introduced you to the Kaz magazine, a value-add print piece we produce for Kaz Home Improvements. In that blog, we encouraged you to include six key pieces […]
Client Spotlight: Waterford Advisors
Are you familiar with Waterford Advisors? They’re a team of goal-focused, plan-driven financial advisors in Orchard Park, New York. As stewards of growth and protectors of wealth, they’re experts in: Retirement planning Investment advisory services Tax planning Risk management Estate planning Education planning They’re also our neighbors! More or less, anyway. Well, one day they knocked […]
Does your print collateral need a refresh?
POV: You’ve just pulled out some print collateral and it stinks. Not literally. Well, maybe literally—I’ve never been in your office before. But if I were in your office now, and I saw that print piece of yours, would you be proud of it? Or would you be embarrassed by it? Because it stinks? Look, […]
Client Spotlight! FYS Fitness [video]
Lisa made a logo, and the logo looks good. Have you ever met Lisa Hinterberger? She’s one of our graphic designers. Aside from Lisa being super talented (and super pregnant—congrats, Lisa!), she is an absolute joy to jam with on creative projects. One might even say that she “rules.” I certainly would. So when a […]
Back to the future: Revisiting our 2021 marketing predictions (and offering insights for 2022)
We predicted the future! Or did we? Last year (almost exactly to the date), we made our marketing predictions for 2021. One year later, how did we do? Let’s see what we hit and what we missed in 2021. While we’re at it, we might as well point out some meaningful takeaways for marketers to […]
43 North Finals: Which startups are we picking to win it all?
The world-famous 43North Finals pop off at Shea’s Performing Arts Center in Buffalo on Thursday, October 28. Everyone with an entrepreneurial spirit in Buffalo is asking, “Who will take home the $1 million grand prize this year?!” We might not have an answer for that—but when we look at the 19 finalists, one thing is […]