How to make a user-friendly homepage (featuring work for Chiavetta’s)

Building a new homepage? Nice.  Some might say your homepage is the face of your website, so it’s got to look good.  Others might say, no, your homepage is the heart of your website, so it’s got to feel good.  Phrase it any way you want, your homepage is the most important part of your […]

How we branded a new financial advisory business [VIDEO]

One day, our copywriter received a random message on LinkedIn. It was from his old high school pal, Elizabeth. “Oh, Elizabeth!” he said, out loud, to absolutely no one. “Hi, James,” the message began (more or less). “I’ve seen your Quilted Squirrel posts on LinkedIn and wanted to reach out. “I’m looking for some help […]

Firing up a new website for Chiavetta’s

Did Buffalo’s best BBQ just get better? “That’s impossible!” you say. “Chiavetta’s marinades and sauces have been perfect since 1954!! It couldn’t possibly get any better!!!” Okay, yes, you’re 100% right. But do you know what Chiavetta’s hasn’t had since 1954? A delectable website that lives up to its family name, fuels its business, and […]

5 content ideas to personalize your brand (and connect with your audience)

Looking for opportunities to personalize your brand and connect with your audience? We’ve got a few content ideas for you to try. But first—some context. Last summer, we introduced you to the Kaz magazine, a value-add print piece we produce for Kaz Home Improvements. In that blog, we encouraged you to include six key pieces […]