Our Blog

Client Spotlight! Barkology: Buffalo’s first and only dog park and bar

Barkology-Client-Spotlight-TQS

Who’s a good blog? Who’s a good blog?! Wait, that’s not right. Let’s start over. Some very good dogs and their excellent humans recently came to Quilted Squirrel for some help with their marketing. They needed to develop a web presence for their new business: Barkology, Buffalo’s first and only dog park. Needless to say, […]

TQS takes on reading!

TQS takes on reading

It’s been a long, hard winter. Have we taken advantage of our time inside by reading some good books? Maybe so, maybe not. We asked the gang: Tell us what books you’re reading (if any), but try not to sound so pretentious about it, okay? Here’s what we had to say. Lisa, Graphic Designer I […]

TQS takes on the White House

TQS Takes on the White House

It looks like the White House has rebranded its logo… So we asked our staff, “Uh, what do you think?” Some responses included insightful and informed perspectives from our savviest of professionals. Others, well… didn’t. And still some takes were presented with such a reckless indifference that you have to wonder if it was a […]

What’s the Difference Between Earning a Customer and Selling a Product?

You’re not in business to lose money… but should you be trying to do more than earn a simple buck or two? Yes, absolutely. In recent years, we’ve seen that companies (or brands) that demonstrate a commitment to their values, brand story, and their audience resonate more with customers. Before a person buys a bike […]

2021 marketing trends and predictions

Now that 2020 is over and done with… It’s finally time to get psyched for a new year, new schools of thought, new opportunities, new this, new that, new new new. What sort of newness can we expect from a marketing perspective? We polled the TQS staff to see what’s up for the future. The […]

TQS presents: The marketing funnel featuring Stephanie Danielsson

They say that no snowflake is the same. We can neither confirm nor deny this claim. But that’s what they say. And if they say it, it must be true. Anyway, marketing funnels are sort of the same way. They might not look exactly alike, but they’re all the same thing. According to our business […]

TQS Smackdown! Landing Page vs. Webpage

The lights drop. The crowd goes silent. Then, a spotlight. A man with a microphone in the center of the ring. You hear him begin. “Ladies and gentlemen, boys and girls, children of all ages! TQS proudly presents to you… the bout the whole world has been waiting for… the ultimate showdown between two undisputed […]

How to find your company’s voice

how-to-find-your-companys-voice

Whether you’re starting up or starting over, developing your company’s voice is a key marketing objective. But what does “voice” mean, exactly? And why is it important? If you’re new to marketing or want a quick refresher course on branding, here’s what’s up. First, the basics. Your voice is the way you “sound” in print or over […]

How to tell your website needs a refresh

Build a better website with TQS. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website people will love. But if you want to stop saying “Whatever, it’s fine,” and start saying, […]

Meet John R. Brinkley: Quack, Mastermind, Radio Advertising Pioneer

Have you even seen or heard a commercial for something and thought, “there’s no way that can actually work”? Maybe for a magic weight loss tea or a hair growth cream or a crystal face cleansing remedy that somehow erases fine lines and wrinkles. Anyone current with celebrity wellness brand news will remember Gwyneth Paltrow’s […]

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