(Re)introducing Quilted Squirrel through storytelling
We’re pretty big into storytelling these days. Actually, we’ve always been pretty big into storytelling. We’ve been telling stories in TV commercials, on websites, and at places of business ever since we created our agency in 2013. In radio ads and on landing pages, we’ve crafted narratives that create a sense of purpose for our clients […]
5 foolproof storytelling tips: How to write an awesome ‘about us’ page [Video]
People want to know: What’s your story? If you’ve been in business for 57 years—how did you get your start? If you’re a hot new startup—what’s your vision for the future? If you’re somewhere in between—how do your values shape your business? When customers (or potential business partners) visit your “about us” page, they want […]
Back to the future: Revisiting our 2021 marketing predictions (and offering insights for 2022)
We predicted the future! Or did we? Last year (almost exactly to the date), we made our marketing predictions for 2021. One year later, how did we do? Let’s see what we hit and what we missed in 2021. While we’re at it, we might as well point out some meaningful takeaways for marketers to […]
Quilted Squirrel holiday photo hunt!
Happy holidays from Quilted Squirrel! Are you still in the office? Or maybe you’re catching up on emails from the rich-chocolatey warmth of your own sofa. Either way, now’s the perfect time to go photo hunting with Quilted Squirrel! What? Who? Where?! In this year’s extra-special holiday card, we’ve hidden 26 items for you to […]
The Kaz Magazine: Delighting your customers with value-add marketing
“What a scoop!” This is something I say when I’m pretending to be a “real” writer, or like some sort of journalist (which I’m certainly not and probably never will be). But when I’m making pretend, as I’m wont to do, I’ll respond to a new or different writing assignment as a real-life marketer with […]
12 brand archetypes: What’s your brand’s personality?
Build your brand. Tell your story. Make a difference. You’re building your brand, eh? Nice. Whether you’re starting up or starting over, you’ll want to pinpoint a personality that makes the most sense for you and your customers. Let’s take a look at the 12 different brand archetypes, or “personalities,” that your brand could represent. […]
How to use your brand story to differentiate your graduate program
Awareness. Enrollment. Alumni engagement. At your graduate school, these are just three major points of emphasis. But are you deploying thoughtful campaigns that command attention and inspire action? Are you creating opportunities for people to explore everything your school has to offer? Are you telling a compelling story that’s unique, authentic, and instantly recognizable? At Quilted Squirrel, we understand that […]
2021 marketing trends and predictions
Now that 2020 is over and done with… It’s finally time to get psyched for a new year, new schools of thought, new opportunities, new this, new that, new new new. What sort of newness can we expect from a marketing perspective? We polled the TQS staff to see what’s up for the future. The […]
5 Ideas for a Romantic Fall Date in Western NY
Many people think spring is the most romantic season of the four we experience on this spinning space marble we call Earth. And that’s fine for them—but if People Magazine’s decision to name Blake Shelton 2017’s “sexiest man alive” is any indicator, people have a tendency to get things wrong. The misconception probably comes from […]