Tips For The Socially Awkward

Social media. In today’s marketing landscape, “social” is often tossed around as a buzzword. “You need a larger social media presence.” “Let’s run a social campaign.” “Make some friends, you have no social life.” Whoops, that last one was actually just about Jerry. There are a lot of benefits to a thriving, active social media […]

Buy, Rent Or Develop. It’s Not Real Estate, It’s Marketing!

We get a lot of requests for direct mail or email blasts using purchased mailing lists. A mailing list is a list of potential business targets which knowingly or unknowingly signed up for a list that is shared, sold or stolen and then sold to other companies for use. At the surface, it seems like […]

A Map Of Your Future at Paul Smith’s College

If you’re a college or university, admission is everything. And when you’re a small college like Paul Smith’s College, getting students interested in applying is half the battle. So like everything else in marketing, you play to your strengths. And Paul Smith’s College has a lot of very unique strengths. A scenic campus on 14,000 […]

Hunter’s Hope Video

As some of you may know, here at The Quilted Squirrel we like to do things that are different, sometimes wacky, often self-deprecating, and things that usually make people laugh. But for us, the most important thing is always to create marketing and advertising that reaches to the core of the company or organization and […]

Millennials: The White Whale Of Marketers

Millennials. Everyone has heard of them. Some of you might be one. And as millennials grow up and start occupying a larger percentage of the workforce, they’re becoming an increasingly important target audience for marketers and advertisers. Right now, there are 83 million “millennials” in the US. That’s more than 25% of the population. And […]

Hilbert College Summer Visits

If you want to get the attention of graduating high school students or potential college transfer students, the best way to do it is online. Teens thrive on social network communication. So when Hilbert College wanted to promote its summer campus visit program, we stuck with good old-fashioned backlit screens and digital content. Each summer, […]

Top 5 Signs Your Mailer Is Destined For The Garbage

When’s the last time you were genuinely interested in a piece of direct mail? Something unsolicited from a company that wants your business and made you think, “Gee! I hadn’t thought about them before, but I really want to check them out!” Chances are you can’t remember. Or if you can remember, it’s because it […]

Escaping with Perry’s

Escaping with Perry’s Ice cream is so great. It’s cold. It’s delicious. Over here at TQS, we’re screaming about ice cream pretty much constantly. So when Perry’s introduced a brand new line of delicious ice cream and asked us to create an ad for it, we screamed even louder. And then we remembered we have […]

Getting Kelly Tough

Getting Kelly Tough Last month we introduced a new client that we’re really excited to be working with: Hunter’s Hope. Hunter’s Hope is great for a lot of reasons. Great people, great cause, great community organization. Have you heard about the Kelly Tough 12k? If you’re in the downtown Buffalo area, you may have seen […]

First Aid for Bad Ads

Bad advertising is awful. Exposure to enough of it can make you feel like you’ve gone brain dead. Exposure to a little of it can make you fall asleep. But what happens when you come across someone who has had the kind of adverse reaction to bad advertising that requires immediate intervention? We’ve all been […]