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Quilted Squirrel Newsletter - "TQS News" - Image of partially seen squirrel logo on a laptop. Smartphone depicts screenshot of newsletter features, such as news, photos, and buttons.

Subscribe Now! Because it’s the right thing to do. Don’t call it a newsletter! Actually, wait, yeah, it is a newsletter. You can totally call it that. But this newsletter is a little different. And by “different,” we mean “pretty much the same as everyone else’s.” Only better! Maybe. Sort of? At the very least, […]

Take 2: A Billboard, Reimagined

It can be easy to underestimate the value of a billboard. They reach a lot of people, consistently, but in the age of online marketing it’s often assumed that billboards are either ineffective or that the design doesn’t matter because of the high traffic. We see this a lot – an ineffectively-designed billboard, because someone […]

Capital Heat: New Addition Gifts

At TQS, we believe that great marketing takes nuts. That doesn’t always mean taking huge risks. Sometimes, you just need to be two degrees off-center to make someone take pause and remember you. One of our clients, Capital Heat, needed a way to stay top-of-mind after completing work for their customers. They wanted to make […]

Choosing A Marketing Agency in 1, 2, 3!

Choosing a marketing agency is a process that should be done with care and strategy. It’s a “choose your own adventure” metaphor – like buying a car, buying a home, choosing a wedding dress, finding a wife, picking a paint color, deciding on a name for your baby. Pick your favorite. Choosing a marketing agency […]

Video Killed The Marketing Star

You’ve got :10 to hook your audience. What do you do? Interesting graphics? Stunning video? A compelling opening line? Do you go for comedy? The emotional tug? The relatable anecdote? A clip of a great dog? A clip of a terrible cat? Video advertisements have the highest click-through rate of all digital formats. But studies […]

Capital Heat Rebrand

Capital Heat, an area leader in geothermal heating technology (which is even cooler than it sounds), needed an updated look to match the cutting-edge technology they use every day in the HVAC industry. We started with print collateral – cleaner design, slicker content. We recently designed vehicle wraps to match the new look. We all […]

The Measure of a Marketer

How do you know if you’re doing a good job? You get an A on a test. Your boss gives you a promotion. Your children are kind to others. Your mile time gets faster, your barbell gets heavier, the number on the scale goes down. Measuring success can often be subjective. Metrics vary by goal. Goals […]

Bad Reviews:What’s A Company To Do?

When you’re thinking of trying a new restaurant, what do you do first? What if you’re looking to buy a new computer? Vacuum? Blender? Pair of pants? Most people do some research first. And that research consists largely of reading online reviews on sites like Amazon, Yelp, Facebook and Google. Online reviews can be tricky […]

Tips For The Socially Awkward

Social media. In today’s marketing landscape, “social” is often tossed around as a buzzword. “You need a larger social media presence.” “Let’s run a social campaign.” “Make some friends, you have no social life.” Whoops, that last one was actually just about Jerry. There are a lot of benefits to a thriving, active social media […]

Come Out Come Out, Outcomes.

St. Bonaventure University Outcomes Webpage Choosing a college is a big deal. While it’s probably not as big a deal as you believed when you were a junior in high school, the college you attend can have implications on your entire adult life: the friends you make, the place you live, the skills you acquire, […]

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