Chasing Butterflies And What Happens When You Catch Them

Marketing and advertising can be tricky business because often there’s no one “right” way to do it. Your company philosophy and target audience will steer you in the right direction, but there are many paths that can all lead to a successful marketing campaign. However, many “right” ways to do it doesn’t mean there’s no […]

The Myth Of B2B Marketing

One term that’s frequently tossed around when companies are considering marketing campaigns and targets is “business-to-business marketing.” The idea being that you are a business who is selling to other businesses, not individual consumers, and the marketing needs to reflect that. Recently, the fabric of B2B marketing has started to come undone. This is in […]

Millennials: The White Whale Of Marketers

Millennials. Everyone has heard of them. Some of you might be one. And as millennials grow up and start occupying a larger percentage of the workforce, they’re becoming an increasingly important target audience for marketers and advertisers. Right now, there are 83 million “millennials” in the US. That’s more than 25% of the population. And […]