Video Killed The Marketing Star
You’ve got :10 to hook your audience. What do you do? Interesting graphics? Stunning video? A compelling opening line? Do you go for comedy? The emotional tug? The relatable anecdote? A clip of a great dog? A clip of a terrible cat? Video advertisements have the highest click-through rate of all digital formats. But studies […]
What Came First: The Chicken or the Ineffective Print Ad?
When you hear the phrase “print advertising,” it just might conjure up one of three images: A Mad Men-era board room, with well dressed men using hand-drawn storyboards to pitch a (possibly sexist) magazine ad to an emerging brand. Your garbage can, which contains a weeks worth of junk mail you didn’t look at. Your […]
The Measure of a Marketer
How do you know if you’re doing a good job? You get an A on a test. Your boss gives you a promotion. Your children are kind to others. Your mile time gets faster, your barbell gets heavier, the number on the scale goes down. Measuring success can often be subjective. Metrics vary by goal. Goals […]
Bad Reviews:What’s A Company To Do?
When you’re thinking of trying a new restaurant, what do you do first? What if you’re looking to buy a new computer? Vacuum? Blender? Pair of pants? Most people do some research first. And that research consists largely of reading online reviews on sites like Amazon, Yelp, Facebook and Google. Online reviews can be tricky […]
Tips For The Socially Awkward
Social media. In today’s marketing landscape, “social” is often tossed around as a buzzword. “You need a larger social media presence.” “Let’s run a social campaign.” “Make some friends, you have no social life.” Whoops, that last one was actually just about Jerry. There are a lot of benefits to a thriving, active social media […]
Tips For The Socially Awkward
Social media. In today’s marketing landscape, “social” is often tossed around as a buzzword. “You need a larger social media presence.” “Let’s run a social campaign.” “Make some friends, you have no social life.” Whoops, that last one was actually just about Jerry. There are a lot of benefits to a thriving, active social media […]
Buy, Rent Or Develop. It’s Not Real Estate, It’s Marketing!
We get a lot of requests for direct mail or email blasts using purchased mailing lists. A mailing list is a list of potential business targets which knowingly or unknowingly signed up for a list that is shared, sold or stolen and then sold to other companies for use. At the surface, it seems like […]
Blogging Your Way To Success. Or Not.
So you want to start a blog. Blogs are huge these days. From mommy blogs to home improvement blogs to cooking to beauty to skateboarding to TV recaps to marketing agencies bragging about their work, everywhere you turn there’s another blog, in your face, pushing so-called expert opinions on you. The desire to keep up […]
Chasing Butterflies And What Happens When You Catch Them
Marketing and advertising can be tricky business because often there’s no one “right” way to do it. Your company philosophy and target audience will steer you in the right direction, but there are many paths that can all lead to a successful marketing campaign. However, many “right” ways to do it doesn’t mean there’s no […]
The Myth Of B2B Marketing
One term that’s frequently tossed around when companies are considering marketing campaigns and targets is “business-to-business marketing.” The idea being that you are a business who is selling to other businesses, not individual consumers, and the marketing needs to reflect that. Recently, the fabric of B2B marketing has started to come undone. This is in […]