Why Your Business Needs a Blog (Even If You Think It Doesn’t)
Discover why blogging is still one of the most effective ways to boost your website traffic, build trust, and generate leads—especially for service-based businesses in 2025.
Is Your Website a Silent Salesperson or a Costly Cardboard Cutout?
You’ve invested in a website – that’s a crucial first step for any business, big or small. But here’s the million-dollar question: Is your website truly pulling its weight? For many small to mid-sized businesses, their online presence often feels more like a static digital brochure than a dynamic, revenue-generating machine. It sits there, looking […]
Click, Watch, Convert: 7 Video Engagement Hacks for Your Business
In today’s saturated media landscape, attention spans are shorter than ever. In fact, I’ve stopped reading this already. If only we had a video to tell this story (easter egg; also, not enough time this week for a video). Captivating, informative, and versatile, video content can grab viewers instantly and leave a lasting impression. But […]
Hook, Line, and Sinker: Captivating Video Intros that Reel in Social Media Audiences
In the fast-paced world of social media, where attention spans are shorter than a goldfish’s memory (look it up), capturing viewers within the first few seconds is crucial. That’s where the unsung hero of video marketing emerges: the intro. Think of it as your digital fishing rod, luring viewers in and reeling them into the […]
Captivate the Crowd: 5 Killer Tips for Trade Show Booth Engagement
Trade shows offer a unique opportunity to connect with potential customers, showcase your brand, and generate leads. But with rows of vendors vying for attention, it can be challenging to stand out and create a lasting impression. So get ready to make your booth the hottest spot on the floor – and the envy of […]
10 things to help improve your marketing in 2024
I hate to say it – because it means I’m still getting older—but the end of the year is just around the corner. And that means it’s high time to start thinking about your marketing planning for next year. I know, I know. No one likes to spend time planning. Get busy doing, or get […]
Quick and dirty: a lesson in grammar
Here are some fast fundamentals to keep your writing clean AF. Subjects vs. Objects A subject is a noun (such as a person) that performs an action. Subjects should start a sentence. An object is a noun (such as a thing) that is on the receiving end of an action. Objects should end a […]
Quick and dirty writing tips (for marketing and life in general)
Writing ain’t easy, am I right? As a business owner or marketing pro, you appreciate the power of words. You know that finding your voice is a big part of building your brand. But maybe you’re not the best writer. Or maybe your team doesn’t have a full-time copywriter. So, who’s filling the void? Your […]
Want to build a better website?
Build a better website with bold stories and brilliant strategies. You never get a second chance to make a first impression. Especially online. The look of your website matters. And so does the feel of it. Beyond the pop and sizzle of cool functionality and striking design, your website needs to mean something to your […]
How to make a user-friendly homepage (featuring work for Chiavetta’s)
Building a new homepage? Nice. Some might say your homepage is the face of your website, so it’s got to look good. Others might say, no, your homepage is the heart of your website, so it’s got to feel good. Phrase it any way you want, your homepage is the most important part of your […]