Building Your Brand Through Trust and Engagement
How Kaz Home Improvements’ Magazine Continues to Captivate In the competitive world of home improvement, simply offering quality services isn’t enough. Standing out from the crowd demands building trust and fostering genuine engagement with your customers. That’s why a few years back we pitched the idea for a bi-annual custom branded magazine, focused on thoughtful […]
Quilted Squirrel REWIND: Paul Smith’s College
Your college days: Are they ahead of you or behind you? For some of us, they’re further away than we’d care to admit. Or acknowledge. Or accept. In the case of Paul Smith’s College, they’re behind us. But that’s okay, because it leads us to this first installment of Quilted Squirrel REWIND: the blog series […]
School’s in session: Marketing in education
The school season is in full swing, and we’re inviting you to explore our commitment to marketing in education. Committed to helping schools, colleges, and universities boost their brand and empower their school communities, we love putting our heads together to drum up all sorts of marketing assets. If you’re a school leader who could […]
Firing up a new website for Chiavetta’s
Did Buffalo’s best BBQ just get better? “That’s impossible!” you say. “Chiavetta’s marinades and sauces have been perfect since 1954!! It couldn’t possibly get any better!!!” Okay, yes, you’re 100% right. But do you know what Chiavetta’s hasn’t had since 1954? A delectable website that lives up to its family name, fuels its business, and […]
5 content ideas to personalize your brand (and connect with your audience)
Looking for opportunities to personalize your brand and connect with your audience? We’ve got a few content ideas for you to try. But first—some context. Last summer, we introduced you to the Kaz magazine, a value-add print piece we produce for Kaz Home Improvements. In that blog, we encouraged you to include six key pieces […]
Client Spotlight! FYS Fitness [video]
Lisa made a logo, and the logo looks good. Have you ever met Lisa Hinterberger? She’s one of our graphic designers. Aside from Lisa being super talented (and super pregnant—congrats, Lisa!), she is an absolute joy to jam with on creative projects. One might even say that she “rules.” I certainly would. So when a […]
Case Study: The Skin Center at Southgate Medical Group
What do we know about skin care? We’ll say this: We sure did learn a lot about it! Our continued research, paired with our experience in marketing, have come together to create an alluring marketing campaign for our friends at The Skin Center at Southgate Medical Group. Here’s how it all went down. The situation. […]
Case study: Making murals for Ciminelli
Are we a marketing agency? Yes. Are we more than a marketing agency? No doubt about it. When a client comes to us for a creative solution, we go ahead and give ‘em one. Or two. Or sometimes even six or so, which is pretty good as far as creative solutions go. So even though […]
Client Spotlight! Catholic High Schools of Western New York
Community. Respect. Belonging. These are the core ideals of Catholic High Schools of Western New York, a vibrant community of private schools in our region. We’re working with school leaders (and others) to promote enrollment in the 2021 school year. Here’s what it looks like so far. The school community. Catholic High Schools of Western […]
Case Study: New Marketing Plan has WNY Blooming!
As an in-house marketer or business owner… You know the right marketing plan can: Provide guidance and consistency for your business Set a measurable framework with actionable tactics that generate interest and results Define and support your brand; shape your existing marketing But if you’re shorthanded or up against tight deadlines, these tasks are easier […]