One client that we’ve loved working with for a while now is Sweet Home Federal Credit Union. We developed a “Love Your Loan” campaign that has boasted a match-making game, TV commercial and hand-written love letter from your loan. As part of a mini-campaign focusing strictly on auto loans, we kept with the theme and [ view the rest ]

This post is filed under: air freshener, direct mail, new loan scent, SHFCU

When’s the last time you were genuinely interested in a piece of direct mail? Something unsolicited from a company that wants your business and made you think, “Gee! I hadn’t thought about them before, but I really want to check them out!” Chances are you can’t remember. Or if you can remember, it’s because it [ view the rest ]

This post is filed under: direct mail, Top 5 signs