Cameron Crowe, Philip Seymour Hoffman and a Lesson in Engagement

Cameron Crowe’s films have brought with them more than a few splendid lines of dialogue over the years, and one has always stood out to me as particularly beautiful. I like to imagine he wrote the line in the hopes that it would one day become part of a conversation about marketing. We can all […]

Why We Sometimes Make Actual Banners, Not Just Banner Ads.

Digital marketing is becoming more and more popular (and necessary) as the age of technology yields young adults with a lot of spending power and no knowledge of what life was like when you had to use books to do research and pay $.25 to make a phone call in public. But does the age […]

TLC Health: Website Upgrade

TLC Health Network needed a new website. Stat! Bad puns aside, TLC Health recently invested a lot of time and money into revamping many of its facilities and departments. And the website, while functional, didn’t match the new and improved reputation TLC built for itself. TLC Health features five different health care facilities with some […]

Top 5 Signs You Need A New Trade Show Strategy

Top 5 Signs You Need A New Trade Show Strategy For many sales professionals, your company success lives and dies by your trade show performance. That’s why it’s so important that your trade show strategy be compelling, engaging and unique. Think about the last trade show you (or your company) attended. Think hard. Think harder. […]

The Tale of St. Bonaventure and their Video Booth

St. Bonaventure University is a Franciscan university located in Olean, New York. But you probably knew this, already, because Western New York is a fairly small place. And because of their strong Franciscan roots (St. Francis. Friars. Religion. Mass. Compassion. Poverty. etc.), they wanted to highlight their Franciscan character in a way that speaks to […]