Personality matters. At the end of the day, no matter what your business does, you still need to appeal to real people. People who appreciate personality. And without a distinct personality, it can be hard to develop a distinct place in the market. But developing a distinct personality for your business can be challenging. It’s [ view the rest ]

This post is filed under: bland, brand, top 5

When’s the last time you were genuinely interested in a piece of direct mail? Something unsolicited from a company that wants your business and made you think, “Gee! I hadn’t thought about them before, but I really want to check them out!” Chances are you can’t remember. Or if you can remember, it’s because it [ view the rest ]

This post is filed under: direct mail, Top 5 signs

For many sales professionals, your company success lives and dies by your trade show performance. That’s why it’s so important that your trade show strategy be compelling, engaging and unique. Think about the last trade show you (or your company) attended. Think hard. Think harder. Was your booth flooded with visitors? Were the visitors engaged? [ view the rest ]

All great marketing starts with great ideas. Unfortunately, great ideas don’t grow on trees. Sometimes they come really easily. Other times, they come to you when you least expect it, like when you don’t have a pen with you to write down your great idea. Sometimes they come only after many, many bad ideas have [ view the rest ]

This post is filed under: ideas, top 5

They’re in the mail. Maybe you’ve gotten one. If you haven’t, well, your life is a little more boring than it needs to be. Also, sometimes we write blog posts that correspond to them. So you’re really only getting half the story if you aren’t also getting the mailers. Imagine if you only read the [ view the rest ]

Reaching the right audience is tricky. There are a lot of different tactics. Wishing. Hoping. Dreaming. Media. A commercial can be a great step. You hit a lot of people. New people. If it’s great, they tell all their friends. They don’t change the channel. You can put it online and reach even more people. [ view the rest ]

This post is filed under: commercial, Top 5 signs, video

Websites are important. This isn’t some top-secret marketing tactic that only the most successful business owners know. Your company website is crucial to the success of your business. But not all websites are created equal. Having one and having an effective, engaging, compelling one are not the same. How do you know if you need [ view the rest ]

This post is filed under: New Website, SEO, website