All great marketing starts with great ideas. Unfortunately, great ideas don’t grow on trees. Sometimes they come really easily. Other times, they come to you when you least expect it, like when you don’t have a pen with you to write down your great idea. Sometimes they come only after many, many bad ideas have been tried and rejected. No matter how a great idea comes to you, the result is always worth the process. Because all great marketing starts with great ideas. So how do you know if your marketing needs better ideas behind it? Luckily, we’re here to help. This is by no means an exhaustive list, but it’s a good starting point for your idea self-evaluation. 5. Someone says to you, “This ad is terrible.” We’ve all been there. You’re watching TV and you see something so terrible, you have to comment on its awfulness. You see a local ad that makes you wish you didn’t have a TV. You receive a mailed solicitation that makes you wonder how that company is still in business. If someone looks at your marketing and says “This is terrible,” you need better ideas. 4. When your advertisement or promotion appears, people pretend to be dead so they don’t have to watch it or engage with you. This is similar to people who pretend they aren’t home when they see a door-to-door vacuum salesperson approaching their doorstep or hide when the coworker with the constantly-fundraising children approaches their desk. You want marketing that gets people in your door, not sends them running to slam theirs in your face. 3. Sometimes it’s easier to just make no attempts at creativity at all. That way no one judges you too harshly. Your business card is clean, it has your information, and it looks totally and completely generic and unworthy of judgment. Go ahead, just resize that into an ad. You won’t be judged. But you also won’t be noticed or remembered. 2. Overthinking can be risky, so you go with a classic under-thinking tactic. If it worked for your competition, it should work for you too, right? Switch out the logo and the phone number, and you’re good to go. No point in overthinking it. Except that if it REALLY worked for them, your ad will just remind people of that other company and probably send customers right to them. 1. You settled for less. You went with the first OKish idea that you heard because sitting through meetings stinks. You’re not working with The Quilted Squirrel because those guys have a weird name and you underestimated the value that incredibly creative marketing can add to your business. You’re wasting money on that OKish idea while TQS is brainstorming in their conference room coming up with great ideas for your competition. Too bad. If your marketing suffers from a lack of great ideas, you don’t have to keep living life that way. Call us. We’re bursting with great ideas, and we’ve got a killer one waiting for your business.
Sign up for our newsletter...
Give us your email and get our stuff delivered to your inbox. You probably won't regret it.
Thanks for subscribing! You won't be sorry.
Uh oh. Something went wrong.