The Quilted Squirrel

The TQS Blog

Faux-gazine for the Future

What do Michael Phelps and diabetics have in common?

They both owe a lot to nano-manufacturing.

St. Bonaventure is launching a new academic program. Industrial Management. Management of any kind requires a certain set of skills and talents. Managing engineers and production lines and innovators requires a whole bunch of different, more specific skills and talents. It’s the business of engineering. They brought us on board to create a campaign explaining and promoting the program. A webpage. A video. A brochure. The challenge? Getting high school aged prospective students excited about the idea of a management position in what has a reputation for being a blue-collar industry. But we know that technology is changing everything. Including manufacturing. We created a 24 page magazine that serves two purposes – remind readers what an exciting time it is and what a crazy, evolving world we live in, and provide comprehensive program information for students who want to take an active role in creating the future. SBU_IM_MAGAZINE_01 This magazine – or faux-gazine, as we call it because we’re so clever – has all the makings of published circular. Ads. Articles. Features. Blurbs. Incredible design. And complete information about the academic program that ties it all together. Did you know that South Korea is experimenting with electromagnetic transportation? Literally, flying cars and buses. Or that the things made possible by 3D printing are expanding so rapidly, the potential seems nearly limitless (human organs! Houses! Food!)? SBU_IM_MAGAZINE_02 The faux-gazine discusses some of the cutting-edge technology that may soon be commonplace in manufacturing and engineering industries. And it’s seriously cool. And a degree in industrial management puts you on the road toward becoming a leader in developing the next cutting-edge technology. And that’s seriously cool, too. What else is seriously cool? The design. It looks like a real magazine, only a lot better. Sharp design work. Impactful photography. The kind of imagery that really makes you want to read the article that inspired it.  This kind of program can be a tough sell to teenagers. But teenagers like technology. They like feeling like they’re involved of something that’s right on the cusp of becoming awesome. And they like the Internet, which is why this faux-gazine is conveniently available in digital format on the St. Bonaventure website. Go ahead. Take a gander. You’ll probably learn something new. But be warned – it will make you want to quit your job and go back to school for a degree in industrial management. Sorry. SBU_IM_MAGAZINE_03  

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