The Quilted Squirrel

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Top Five Signs You Need A New Commercial

Reaching the right audience is tricky. There are a lot of different tactics. Wishing. Hoping. Dreaming. Media. A commercial can be a great step. You hit a lot of people. New people. If it’s great, they tell all their friends. They don’t change the channel. You can put it online and reach even more people. They patronize your business and you get their money. Unfortunately, there aren’t a lot of commercials that really, truly do that. At least not anymore. There are a lot of ways your commercial can go wrong. We’ve all seen them. Commercials so bad, you wonder how that company is even still in business. Or worse, a commercial so bad, you don’t even remember that you’ve seen it. So how do you know if your business needs a new commercial? Fortunately, we’re here to help. Here are the Top 5 Signs that you need a new commercial. Bonus Sign:  You don’t have on at all. If you don’t have a commercial, and you’d like one, you should call us. We’re really good at creating them. 5. Loud and Proud. Shout at your customers. If they don’t respond, shout louder. Get a megaphone. Get busty ladies. These are particularly useful tricks if you can’t afford proper audio equipment, right? Come on. No one likes being yelled at. This barrage of sensory overload might seem like you’re ensuring that no one will ignore your commercial, but the truth is, not all PR is good PR. Knowing about you isn’t good enough. They have to respect you, too. 4. Co-Op Catastrophe. Do you work in an industry that provides a lot of co-op options? That can be really great, because you can get help paying for your advertising. At the small cost of whatever said co-opping organization demands you include in your ad. If your company and brand isn’t the most obvious, memorable thing about the commercial, no amount of co-op help will make it worth your money. 3. Because They Said So. You already have customers that like you. Congratulations – without them, you wouldn’t even have a business. But hearing strangers talk about how great your company is isn’t always the most, um, compelling sell to potential customers. Also, it’s been done a lot. Also, it’s pretty boring. If the most engaging part of your commercial is a customer telling us they love your company, your commercial isn’t very engaging. 2. Full Exposure. Media buying is tricky. Trickier than a lot of people think. More airs isn’t always the best use of your money. If you sacrifice production cost in order to have your commercial aired more frequently, you’re taking a big risk. We can all name commercials that we feel like we’ve seen 12 times during one prime-time favorite. Wouldn’t you rather people see your commercial once, enjoy it, remember it, and tell their friends about it? 1. All In The Family. Family businesses have their attributes and appeals. And, of course, your children are more adorable than all the other children. Your wife is beautiful. Your dad is really funny. Your dog does that great trick. But you how there are people called actors who you can pay to appear in your commercial? There’s a reason for that. Sometimes it’s nice to showcase the “family” part of your family business. And sometimes it’s nice to pay a professional to deliver the message in exactly the most compelling way. Any of these ringing any bells? The great news is that there are people whose jobs are to create the kind of commercials and advertising that people actually respond to. That don’t make them change the channel on you. That make them want to tell their friends about that company and feel compelled to pay you a visit. A bunch of them work here at The Quilted Squirrel. So call us if you think it’s time for you to get started on a new commercial. We want to help. Because it’s what we love to do. And what we hate to do is watch terrible commercials.

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